Film & TV

Dec 9, 2010

Herald Sun’s golliwog doll cue: credibility has run its race

Did anyone at the Herald Sun stop and think last night before putting a golliwog doll next to Oprah Winfrey on the front page of today’s paper?

Andrew Dodd

Media lecturer and journalist

Did anyone at the Herald Sun stop and think last night before putting a golliwog doll next to Oprah Winfrey on the front page of today’s paper? Or were the tabloid folk so driven by the need to confect controversy that they forgot about their social responsibility? It’s difficult to pick the right adjective for the cover story "G’day Oprah, Goodbye Golli", although words such as infantile, reckless and a beat-up come to mind. The story is introduced like this: "Oprah Winfrey got her first taste of Australia yesterday, hugging a baby koala but sparking controversy over golliwogs ahead of her arrival in Melbourne." How disingenuous. The only people who have sparked controversy are the reporters, Nick Leys and Jessica Craven, and whoever commissioned this story. The story hangs on a suggestion that Winfrey’s production company Harpo asked a Melbourne doll shop to remove its "Mamee" washer woman doll from display for the duration of Winfrey’s visit to Australia. This is actually not completely clear because all we know from the story is that a meeting occurred and that the doll will disappear for a few days. Whether Harpo asked -- or the doll shop offered -- to remove the doll is not explained because apparently Harpo insisted on silence from the doll shop and the owners acquiesced. If the people at Harpo did ask, then surely they were doing so to avoid offence and to avoid controversy. It seems they were going out of their way to make sure no one was offended. Given the offensiveness of golliwog dolls to millions of African Americans you can at least see there’s logic in their efforts at avoiding controversy. It would also be reasonable to discuss the pros and cons of all of this in a reasoned and reflective piece of journalism. But that’s not the Herald Sun’s style. Instead it goes for shock and tries to generate heat out of an issue that deserves much more sensitivity. This story is about getting everyone talking -- well, preferably shouting at each other. It’s about getting the punters riled, either for the cause of removing golliwogs or against those who would have them removed. It doesn’t matter really as long as everyone gets angry and ideally makes a call to the conveniently established vote line, which today is asking: "Are you offended by golliwog dolls?" What is the subtext of this story? Are they trying to argue that Harpo is too powerful? Are they trying to say that golliwogs are not offensive and that their detractors are too politically correct? I don’t think the paper is trying to compare Winfrey with the Mamee doll. But the juxtaposition of the photos on the front page is certainly risky, particularly considering that this issue is likely to hit the international media. I can envisage CNN plastering this page on screen and reprising last year’s Hey Hey It’s Saturday minstrel sketch and some of the likely talkback reactionary fodder you’d expect to surface after a story such as this. It all runs the risk of making us look like we’re stuck in a 1950s time warp, hung up about outdated -- but mostly non-existent -- vestiges  of the White Australia Policy. If we’re tagged in that way by the overseas media, the Herald Sun has only itself to blame. I reckon the Herald Sun should ask itself whether it has properly exercised its social responsibility in its coverage of this so-called story.

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6 thoughts on “Herald Sun’s golliwog doll cue: credibility has run its race

  1. joanjett

    Don’t we all Andrew, don’t we all? I think Ltd News absconded its ‘social responsibility’ decades ago…………
    But it could be a good thing if someone in America connects the dots and tells the yokels that it’s all evil Rupert’s fault, maybe they won’t fawn on the Fox network as much.

  2. rl

    This seems rather reminiscent of Andrew Bolt’s blog a couple of weeks ago in which he was purportedly tackling the serious issue of the destructive impact caused by an introduced bird species , the Indian Miner. The ‘story’ consisted of about two sentences written by Bolt and then a short paragraph by some Indian guy saying that they should send the birds back to India where they are supposedly in decline. The headline? ‘SEND THESE INDIANS BACK’.

  3. paddy

    LOL Really Andrew! The the day that the Herald Sun asks itself whether it has properly exercised its social responsibility……Will be the day they drag it from the cold dead hands of Rupert Murdoch.

  4. Holden Back

    Strange isn’t it? All those posters who jumped the bandwagon would probably be offended if you called them ‘rednecks’ or ‘white trash’.

  5. Chappy

    If it upsets the Americans just let them know it was in one of Ruperts “Australian” Rags, that should explain everything to those of them that aren’t of the redneck persuasion that believe everything written in Ruperts Rags is Gospel!!!!!

  6. MLF

    “It doesn’t matter really as long as everyone gets angry…” – totally. In my mind this has become the fundamental driver in most journalism today.

    As for CNN or similar picking it up – you bet your a-se they will, and as Australians we should be much more concerned and much more embarrassed about that than some cable claiming that the former PM is a control freak.

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