Spring Street is bracing for new generation of spin doctors following the demise of John Brumby, as a cabal of Liberal bluebloods hit mobiles to curry favour with the Baillieu government and Labor lobbyists cast the net for anyone with conservative credentials.

Former Liberal member for Mordialloc Geoff Leigh, who lost his plum seat to Janice Munt during the 2002 Brackslide, has recently joined the Labor loyalists at InsideOut Strategic, piloted by former ALP Progressive Business chief Phil Staindl. A shining light of the Liberals' youth wing in the 1970s, Leigh told Crikey his cabinet interactions had been limited to congratulations so far, but that he would be making contact with his former colleagues when the Baillieu ministry is bedded down.