Media

Dec 6, 2010

Doggone, Fairfax suits up … Howes’ mixed message

Fairfax Media's ailing band of Melbourne suburban mastheads has a new mascot -- Wilbur Weekly -- a hulking promotional dog that attends community events to spruik the stable's offerings and hand out stickers to children. Plus, other media news tid bits.

Fairfax slave dog suits up — no joke. Fairfax Media’s ailing band of Melbourne suburban mastheads has a new mascot — Wilbur Weekly — a hulking promotional dog that attends community events to spruik the stable’s offerings and hand out stickers to children. The canine, designed by in-house cartoonist Matt Golding, seems like a cute way to stave off circulation declines following the massive revenue hole ripped in the network by premium competitor The Weekly Review.

wilbur 3D back view colour

But staff were sent reeling recently when FCN marketing manager Allan Brodie sent around the following email offering hacks the opportunity to climb into the Wilbur suit to assist with his propaganda effort. The main problem being the sweaty work is completely unpaid. Writes Brodie:

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