The Winners: Nothing more to be said except solid figures for Ten’s Glee, Undercover Boss and The 7pm Project meant it won the night in the demos by a clear margin.

  1. Seven News (6pm) — 1.403 million
  2. Glee (Ten) (7.30pm) — 1.334 million
  3. Today Tonight (Seven) (6.30pm) — 1.294 million
  4. Nine News (6pm) — 1.289 million
  5. A Current Affair (Nine) (6.30pm) — 1.156 million
  6. ABC News (7pm) — 1.110 million
  7. Undercover Boss USA (Ten) (8.30pm) — 1.046 million

The Losers: A night not to remember

News & CA: Sunrise extended its lead to more than 110,000 over Today, by winning Sydney and Melbourne. In the evening, Ten’s The 7pm Project posted its first 900,000 plus audience since the Commonwealth Games ended three months ago. A mixed night between 6pm and 7pm. Seven News Lost Sydney, won Melbourne narrowly (by 1000 viewers). TT lost Brisbane, won the rest.

  1. Seven News (6pm) — 1.403 million
  1. Today Tonight (Seven) (6.30pm) — 1.294 million
  2. Nine News (6pm) — 1.289 million
  3. A Current Affair (Nine) (6.30pm) — 1.156 million
  4. ABC News (7pm) — 1.110 million
  5. The 7.30 Report (ABC) (7.30pm) — 938,000
  6. The 7pm Project (Ten) (7pm) — 904,000
  7. Ten News (5pm) — 783,000
  8. Lateline (ABC) (10.25pm) — 280,000
  9. SBS News (9.30pm) — 224,000
  10. SBS News (6.30pm) — 197,000
  11. Lateline Business (ABC) (11pm) — 135,000
  12. Late News/Sports Tonight (Ten) (11.30pm) — 117,000

In the morning:

  1. Sunrise (Seven) (7am) — 438,000
  2. Today (Nine) (7am) — 326,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 28.6%, from Nine (2) on 26.1%, Ten was on 21.7% (2), the ABC (4), 17.0% and SBS, 6.6%. Seven leads the week with 29.8% from Nine on 27.9% and Ten with 19.4%.
  • Main Channel: A lot closer, in fact a dead heat between Seven and Nine with 21.0%, with Ten close up in third with 20.9%. ABC 1 finished with 14.0% and SBS ONE was on 5.7%. Seven leads the week with 23.1% from Nine on 21.3% and Ten on 18.6%.
  • Digital: The nine FTA channels had a total share of 17.5%, with 7TWO winning with 4.8%, from GO on 3.0%, 7Mate, 2.8%, Gem, 2.1%, ABC 2, 1.8%, SBS ONE, 0.9%, ONE, 0.8%, News 24, 0.7% and ABC 3, 0.6%. The digitals channels had an FTA share that ranged from 15.5% in Sydney to more than 22% in Adelaide and almost 20% in Perth. GO and 7TWO lead the week on 4.2% each, with 7Mate third with 2.5%, then Gem on 2.4%.
  • Pay TV: Seven (3 channels) won with a share of 23.1%, from Nine (3) on 21.1%, Ten (3) on 17.6%, Pay TV (100 plus channels), 16.2%, the ABC, 13.8% and SBS, 5.4%. The 14 FTA channels shared a total of 83.8%, made up of 14% for the nine digital channels and 69.8% for the five main channels. Foxtel’s shares ranged from the usual high in Sydney of 19.7%, to a 12.9% low in Adelaide and 16.1% in Melbourne.
  • Regional: Prime/7Qld won with a share of 31.2% from WIN/NBN with 27.6%, SC Ten was on 19.1%, the ABC, 16.1% and SBS, 6.0%. Prime/7Qld won the main channels from WIN/NBN. The digitals battle was won by 7TWO with 4.2%, from GO on 3.4% and 7Mate, 2.8%. the nine digital channels had an FTA share of 17.1%. Prime/7Qld leads the week with 34.1% from WIN/NBN on 29.3%.

Major Markets: Seven won overall in Melbourne, Brisbane, Adelaide and Perth. Seven won the main channels in Brisbane, Adelaide and Perth. Nine won overall in Sydney and won the main channels in Sydney and Melbourne. 7TWO won all five markets in the digital battle, with GO and 7Mate in the minors. Seven leads in Sydney, Brisbane, Adelaide and Perth. Seven and Nine are neck and neck in Melbourne. Ten is third everywhere.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: An unforgettable night. The ABC’s episode of Family Confidential at 8pm was on the Waterhouse family and media reports this morning say it was changed from preview copies in that certain comments had been removed.

It was not a promising start for summer viewing overall. Nor was the Test cricket audience which was just 411,000 for the period from around 10.30am to around 5pm. Australia’s less than memorable efforts killed it as a viewing attraction for Nine.

TONIGHT: Yet another night when viewers should be very tempted to find something else to do. But ignore the ABC except for The 7.30 Report. Ignore Seven, and Nine. Ten has The 7pm Project. Nine has a Top Gear repeat that will at least be entertaining.

Source: OzTAM, TV Networks reports

Peter Fray

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