In a recent article in the New York Review of Books, Zadie Smith asked, if a workman (or woman), poor (or otherwise) could blame their tools. "Different software embeds different philosophies, and these philosophies, as they become ubiquitous, become invisible ... [the] idea of personhood is certainly changing ... I find I agree with Zuckerberg: selves evolve."

Malcolm Gladwell contended a version of the same thing in his controversial New Yorker article on political activism, an essay in which he refuted Twitter's claims to excellence in this area: "Where activists were once defined by their causes, they are now defined by their tools."