A recent Fairfax email from Don Churchill to all staff begins:

Dear colleagues

This morning you have all received email and video messages from Fairfax Media CEO Brian McCarthy explaining the new strategy which the company’s Board, staff and senior management have been involved in developing.

To briefly repeat Brian’s key message, the announcement signals the next stage in the transformation of our company’s business model to adapt and integrate Fairfax in a fast-changing media world.

Some wonderfully arcane phrases follow, such as, “The strategic review has been driven by the collective desire to: grow our mastheads; grow our online businesses; and adapt to become a multi-platform business”. And my favourite, “In Editorial, at the same level as the Editors-in-Chief, a National Editorial sections position will be established to develop the ‘deep verticals’ that will back future development on-line as well as in print.”

Deep verticals?

The best explanation I’ve been able to find is buried in this article by Dan Lewis from February last year. In essence, the term refers to published content that is specialised and authoritative. This is contrasted with the “horizontal” publishing typical of newspapers, in which a host of topics are covered in superficial detail. (At least, I think this is what it means. Correct me if I’m wrong.)

Peter Fray

Save up to 50% on a year of Crikey.

This extraordinary year is almost at an end. But we know that time waits for no one, and we won’t either. This is the time to get on board with Crikey.

For a limited time only, choose what you pay for a year of Crikey.

Save up to 50% or dig deeper so we can dig deeper.

See you in 2021.

Peter Fray
Editor-in-chief of Crikey

SAVE 50%