The quarterly newspaper circulation figures are out, and not even the industry association can do much with spin, because they are almost universally bad, with drops Monday to Saturday of around three percent for all titles combined. This follows a previous decline in the June quarter of a similar size. That’s bad enough by itself, but remember that the circulation figures cover a quarter in which there was an election campaign – which traditionally puts on circulation. Consider, also, that population is increasing. The combined result tells us that print newspaper reading is a habit for a rapidly declining number of Australians, even when there are things happening that they might want to know about. And that’s before the impact of the tens of thousands of copies that are dumped on campuses and schools are taken into account – the educational circulation scandal that Crikey has reported on before and which is currently the subject of a review by the Australian Bureau of Circulations. Here are the circulation figures:

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