The Winners: Nine didn’t have one program last night with a million or more viewers after ACA finished just after 7pm. Ten had two, Seven had a lot, the ABC had one. Top Gear Australia at 7.30pm for Nine, 969,000. Not really good enough for Nine’s liking. The Melbourne Cup figures didn’t include the millions watching in clubs, pubs etc. The Packed to the Rafters audience was a high for this year.

  1. Melbourne Cup (Seven) (around 3pm) — 2.595 million
  2. Melbourne Cup presentation (Seven) (around 3.05pm to 3.15 pm) — 2.587 million
  3. Packed to the Rafters (Seven, 8.30 – 9.30 pm) — 2.335 million
  4. Melbourne Cup (2.45pm to race start) – 2.052 million
  5. Seven News (6pm) — 1.593 million
  6. Today Tonight (Seven) (6.30pm) — 1.408 million
  7. Talkin’ ‘Bout Your Generation (Ten) (7.30pm) — 1.258 million
  8. Nine News (6pm) — 1.245 million
  9. Melbourne Cup late (Seven) (from the end of the presentation to 5.30pm) — 1.220 million
  10. A Current Affair (Nine) (6.30pm) — 1.155 million
  11. NCIS (Ten) (8.30pm) — 1.097 million
  12. Iron Chef Australia (Seven) (7.30pm) — 1.092 million
  13. Home and Away (Seven) (7pm) — 1.083 million
  14. ABC News (7pm) — 1.023 million

The Losers: Nine, squeezed by Seven and Ten.

News & CA: Seven News won nationally and in every market. TT lost Sydney (and shed 70,000 viewers from Seven News in that market), but won elsewhere and nationally. Today made up a little ground on Sunrise yesterday morning. The 7pm Project had its second 800,000 plus audience in a row.

  1. Seven News (6pm) — 1.593 million
  2. Today Tonight (Seven) (6.30pm) — 1.408 million
  3. Nine News (6pm) — 1.245 million
  4. A Current Affair (Nine) (6.30pm) — 1.155 million
  5. ABC News (7pm) — 1.023 million
  6. The 7pm Project (Ten) (7pm) — 832,000
  7. The 7.30 Report (ABC) (7.30pm) — 782,000
  8. Ten News (5pm) — 712,000
  9. Foreign Correspondent (ABC) (8pm) — 624,000
  10. Late News/Sports Tonight (Seven) (10.30pm) — 370,000
  11. Insight (SBS) (7.30pm) — 275,000
  12. Lateline (ABC) (10.25pm) — 208,000
  13. SBS News (6.30pm) — 165,000
  14. SBS News (9.30pm) — 121,000
  15. Lateline Business (ABC) (11pm) — 109,000

In the morning:

  1. Sunrise (Seven) (7am) — 381,000

The Stats:

  • FTA: Seven won with a share of 35.6%, from Nine on 24.3%, Ten on 20.4%, the ABC with 14.5% and SBS with 5.2%. Seven leads the week on 30.7%, from Nine with 27.3% and Ten on 20.8%.
  • Main Channel: Seven won with a share of 29.6%, from Ten with 19.9%, Nine on 18.8%, ABC 1, 12.3% and SBS ONE, 4.1%. Seven leads the week with 25.8% from Nine on 21.7% and Ten with 20.1%.
  • Digital: The FTA digital channels had a total prime time share of 15.6%. GO won with 3.9%, from 7TWO with 3.5%, 7Mate on 2.6%, Gem with 1.8%, ABC 2 on 1.3%, SBS TWO with 1.1%, ONE and ABC 3 on 0.5% each and News 24 on 0.4%. The FTA digital shares ranged from a low of 13.2% in Sydney to a high of 18.0% in Adelaide.
  • Pay TV: Seven won with a share of 29.9% for its three channels, from Nine on 20.1% (3), Ten with 17.1% (2), Pay TV and its 100-plus channels, 13.4%, the ABC’s four channels on 12.2% and SBS’s two channels on 4.4%. The FTA channels had a total of 86.6%, made up of 13.9% for the nine digital channels and 72.7% for the five main channels. Foxtel’s share was a low of 9.4% in Adelaide and a high of 16.3% in Sydney.
  • Regional: Prime/7Qld won with a share of 34.7%, from WIN/NBN with 26.9%, from SC Ten on 19.7%, the ABC, 13.4% and SBS on 5.3%. Prime/7Qld won the main channels from WIN/NBN and SC Ten. GO won the digitals with 3.5%, from 7TWO on 3.4% and 7Mate on 2.7%. The nine digitals had an FTA share of 15.7%. Prime/7Qld leads the week with 30.6%, from WIN/NBN with 30.1%.

Major Markets: Seven won everywhere, both the main channels and overall. In Perth Ten was second in both, with Nine third. Ten slipped into second in the main channels in Melbourne and Adelaide. GO won Sydney, Melbourne and Brisbane. 7TWO won Adelaide and Perth. With 7Mate , 7TWO and GO shared the minor placings as well. Seven leads the week from Nine and Ten everywhere bar Brisbane where Nine still leads. Seven won the main demos, 16 to 39, 18 to 49 and 25 to 54.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Seven stooped to the second oldest storyline in soapdom (the first is a wedding, the third is a big explosion etc at end of series) by killing off a leading character in Packed to the Rafters last night. So over 2.3 million people watched, easily the most watched program in prime time last night and third in the day behind the race that stops a nation.

TONIGHT: Not as good tonight. Nine has the first One Day International from Melbourne from 2pm. Ten has The 7PM Project, Glee and The Good Wife. Seven has City Homicide (which might soon die of natural causes). The ABC has The Librarians at 8.30pm. At 8.30pm SBS has a UK doco on the 33 Chilean miners who were rescued after two months underground.

Source: OzTAM, TV Networks reports

Peter Fray

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