You might remember Roy Morgan’s Reactor technology as the real-life audience response tracking system that Channel Seven used in its coverage of the leadership debates in Australia at the last election — otherwise known as the Polliegraph. Morgan has deployed that technology to track US audience response to several political ads currently showing in the US as they head towards their mid-term elections.

Unlike the Polliegraph, where audience members were all in the same room — this was deployed online with people across the US using a digital slider to give positive or negative reactions to the advertising as they were watching it.

This week’s clutch of propaganda political advertising contains TV spots from the following:

  • Meg Whitman — Republican candidate for Governor of California
  • Jerry Brown — Democrat candidate for Governor of California
  • Carly Fiorina — Republican nominee for Senate  — California
  • Barbara Boxer — Democrat nominee for Senate  — California
  • Sharron Angle — Republican Senate nominee — Nevada
  • Harry Reid — Democrat Senate nominee –Nevada
  • Ron Johnson — Republican Senate nominee –Wisconsin
  • Russ Feingold — Democrat Senate nominee — Wisconsin

The links below take you to a video and stream of the audience reactions that looks like this:


You can view the audience response broken down into several demographics  — so choose your poison:

By Party Support

By Gender

By Age

Peter Fray

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