You might remember Roy Morgan’s Reactor technology as the real-life audience response tracking system that Channel Seven used in its coverage of the leadership debates in Australia at the last election — otherwise known as the Polliegraph. Morgan has deployed that technology to track US audience response to several political ads currently showing in the US as they head towards their mid-term elections.
Unlike the Polliegraph, where audience members were all in the same room — this was deployed online with people across the US using a digital slider to give positive or negative reactions to the advertising as they were watching it.
This week’s clutch of propaganda political advertising contains TV spots from the following:
- Meg Whitman — Republican candidate for Governor of California
- Jerry Brown — Democrat candidate for Governor of California
- Carly Fiorina — Republican nominee for Senate — California
- Barbara Boxer — Democrat nominee for Senate — California
- Sharron Angle — Republican Senate nominee — Nevada
- Harry Reid — Democrat Senate nominee –Nevada
- Ron Johnson — Republican Senate nominee –Wisconsin
- Russ Feingold — Democrat Senate nominee — Wisconsin
The links below take you to a video and stream of the audience reactions that looks like this:
You can view the audience response broken down into several demographics — so choose your poison: