"Help The Hooters", "Save The Jugs", "Don’t Let Cancer Steal Second Base", "Cop a Feel", "Save The Tattas", "Save The Boobies", "Save The Headlights": these are just some of the slogans which have been used to promote breast cancer awareness and fundraising around the world.

There’s a new slogan appearing on twitter at the moment. It’s "Feel Them Up Friday" (#feelthemupFriday).