Essential Report polls taken over the last two years show how Kevin Rudd’s approval ratings have declined since the almost unprecedented figures he achieved following his election through to early last year. Up until March last year approval hovered around the high 60% level into the low 70s. His net approval (that is, approve minus disapprove) was around the mid 40% level.

Throughout 2009 and early 2010 his approval went into steady decline but still remained in positive territory. At the end of March he recorded 53% approval and 36% disapproval. However, the most dramatic shift occurred in April and May when his approval first entered negative territory with 41% approve and 47% disapprove. The decline appeared to be accelerating.