May 27, 2010

New media death watch: New Matilda to fold

Australian online comment website New Matilda is preparing shut its virtual doors, after funding for the venture dried up.

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

Australian commentary forum New Matilda will shut its virtual doors next month, after funding and advertising revenue for the venture dried up.

Several contributors were told the news yesterday that their services were no longer required. The site will cease publishing new articles on June 25.

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52 thoughts on “New media death watch: New Matilda to fold

  1. David Sanderson

    This is a pity but not a surprise as it was apparent that its readership was far less than hoped.

    It was not intellectually rigorous enough and too inclined to pander to the prejudices of its left-wing readership. For example, they ran big with the ‘story’ that Sarah Palin was the true mother of Bristol Palin’s child. This story was always transparently nonsensical and unfair but when I heavily, and in detail, criticised their promotion of this story they refused to admit any fault in the way they revelled in this muck.

    So, in their own way, they were as prepared to go into the gutter in a similar manner to their political enemies such as Bolt or Akerman and that contributed to them lacking the credibility and heft they needed to become a sizable voice in the Australian political and cultural scene.

  2. NickE

    The advent of the National Times and the Punch probably wouldn’t have helped. I always kind’ve wondered how they operated, as advertising on the site was never prominent or numerous.

  3. JaneShaw

    NM may not have been perfect (and please, point me towards a media outlet that is) but that is no reason to be sanctimonious about its demise.

    Every time something that provides thought provoking commentary and forum for sensible discussion dies, our intellectual world gets a bit smaller. Have a look at any commercial “news” outlet and you’ll know why this is NOT a good thing.

    Vale NM, you will be missed.

  4. David Sanderson

    Just a correction to my previous comment – the ‘story’ was that Bristol was the mother of Sarah Palin’s child Trig. I never was much good at memorising idiotic gossip.

  5. Peter Phelps

    Air Aimerica dies and and yet Fox News continues to go from strength to strength…

    There’s a lesson to be learned about the vialbility of latte Left media, Mr Beecher?

  6. paddy

    What bloody sad news. 🙁

  7. David Sanderson

    If you’d like to see for yourself what was wrong with NewMatilda’s editorial standards the read the argument between readers and editors after this article:

  8. Miriam Lyons

    I think what I said was that it *was* unexpected, but not shocking given Australia’s small domestic market for independent media. It would have been hard to raise enough from advertising alone to pay New Matilda staff and contributors even a quarter of what they’re worth, and it’s to Duncan Turpie’s credit that he subsidised the publication for as long as he did. Australia needs a couple more Morrie Schwartz-style philanthropists! I hope that projects like the Foundation for Public Interest Journalism can help fill the NewMatilda-shaped hole in the Oz media landscape.

  9. Keith is not my real name

    OMG! we knew this firstist!and and like OMG! we like told …everybody about this beforist even they did! and and … I mean OMG Crikey!

    Grow the f-ck up

  10. Miriam Lyons

    …and for it to be ‘almost breaking even’ is a triumph – I didn’t know they’d got to that point. New Matilda has been playing an important role and clearly has a lot of support amongst its readers – there are people putting their hands up to help keep it going already: (also see the discussion on twitter and in the comments thread at

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