The Winners: Seven News averaged 1.816 million, its biggest audience so far in 2010 and that was thanks to the delayed telecast of the Carlton/Collingwood AFL game in Melbourne that boosted the Seven News audience there to 618,000). MasterChef was second with a solid 1.532 million for Ten, and Nine’s News was 3rd with 1.473 million (and an NRL-boosted win in Sydney). The Logies were 4th with 1.4 million people watching from 7.30pm onwards and the 6.30pm lead in Customs, averaged 1.396 million, and Bones at 8.30pm on Seven averaged 1.357 million. The 7pm program on Nine, Send in the Dogs averaging 1.357 million viewers and was 7th. Seven’s 8pm program, The Force, averaged 1.214 million people and Sunday Night was 9th at 6.30 pm for Seven with 1.130 million. The 7.30pm repeat of Border Security on Seven averaged 1.053 million people, Ten’s Merlin at 6.30pm averaged 1.035 million and Castle at 9.30pm on Seven averaged 1.030 million.
The Losers: Around 1.4 million viewers were losers last night. They watched the Logies (OK that includes me for some of the telecast). House at 9.30pm on Ten, 610,000. It’s going….
News & CA: Seven News again won nationally and in every market but Sydney where Nine got up, and Adelaide, where Nine won as well. The 7pm ABC News averaged 831,000. Ten News averaged 578,000. SBS News at 6.30pm averaged 147,000, Dateline, 180,000 at 8.30pm. In the morning, Weekend Sunrise, 398,000, Landline at Noon on the ABC, 230,000, Weekend Today on Nine, 225,000, Insiders averaged 187,000 at 9am. Inside Business, 143,000, Offsiders (with a very good discussion of the Melbourne Storm story), averaged 161,000 and Meet The Press on Ten at 8am, 54,000.
FTA: Nine clearly won with a share of 37.3%, Seven on 27.9%, Ten on 20.5%, the ABC, 10.8% and SBS, 3.5%. Nine won everywhere bar Perth where Seven won. The time delay hurt Nine for the Logies and the AFL game in Perth was the local derby on Seven which was the lead-in for the news.
Main Channel: Nine had a clear win here as well, 32.8% from Seven with 25.4%. Ten was on 19.1%, ABC 1, 9.9% and SBS ONE, 3.4%. Nine won everywhere bar Perth.
Digital: GO won with a share of 4.5%, from 7TWO with 2.5%, ONE with 1.4%, ABC 2, 0.7%, ABC 3, 0.2% and SBS TWO, 0.1%. the six FTA digital channels had a total share of 9.4%.
Pay TV: Nine won with 30.9%, from Seven with 32/1%, Ten on 17.0%, Pay TV, 14.3%, the ABC, 9.0% and SBS, 2.9%. The 11 FTA channels had a total share of 85.7%, The 100 plus Pay channels shared the reported 14.3% share.
Regional: WIN/NBN won with a share of 36.0%, from Prime/7Qld with 28.0%, SC Ten with 18.8%, the ABC, 11.9% and SBS, 4.9%. WIN/NBN won the main channels with a share of 32.5% from Prime/7Qld with 26/1%. GO won the digitals with 3.9%, from 7TWO with 1.9% and Go on 1.2%.
(Shares on a 6pm to midnight ALL People combined overnight basis).
Glenn Dyer’s comments: Nine won last week nationally and in regional areas through WIN/NBN. Last week we were reminded that nostalgia doesn’t really sell when you see it every week with another set of below par ratings for Hey Hey it’s Saturday.
Saturday night saw just 57,000 people watch the AFL game in Sydney between the Swans and the Brisbane Lions on Ten, and 84,000 in Brisbane. In Sydney two programs on 7TWO, the Seven digital channel were Heartbeat at 7.30pm to 8.30pm (63,000) and A Touch of Frost from 8.30pm top 10pm ( 81,000) had more viewers in the country’s most important TV market than did the AFL game involving the high profile Swans. The AFL is unwatched in Sydney, and get the league’s administration is spending all that money on a second Sydney team.
Last night though confirmed that nostalgia is fine, so long as you are prepared to pay the price. The price last night was watching The Logies. One a year is more than enough. Bert was at least more humble than Daryl Somers, but it just went on for too long and was the same old, same old, as it was last year and as it was 10 years ago and 20 years before that. Everybody used to wear wide lapelled dinner jackets, flounced dresses and silly shoes and hairdos. Last night the same level of sartorial abuse was in evidence, except there was more flash and flesh.
The 1.4 million people who watched will please Nine and help it win the week, but while they were on MasterChef was stronger and more up to date and held viewer interest. That’s why it won a Logie and The Logies win nothing except criticism.
TONIGHT: Q&A at 9.30pm on the ABC will be curious. It’s on climate change and the Rudd Government’s abandonment of its policies. But hopefully Tony Jones will get in a lot of questions on tax to give it some relevance. Ten has MasterChef and Good News Week. Seven has The Zoo, Find My Family and perhaps Desperate Housewives. Nine has The Mentalist, SBS has Man vs. Wild.
Source: OzTAM, TV Networks reports