After reading Everett True’s piece in Crikey on Tuesday, I was struck by a great sense of irony -- a proud music journalist bemoaning the demise of his career on the very medium he blamed for its downfall.

But the greater irony lies in True’s criticism of what he calls Web 2.0 music journalism and its inability for original thought. And how does True demonstrate his point? By using someone else’s tired idea that music writing on the internet is popularised, recycled content. But the opposite is true.