Apr 13, 2010

KFC cooks up a deep-fried marketing win

KFC has released perhaps one of the most terrifying food-like products of all time: a double-cheese and bacon burger with fried chicken in place of a bun. And every food critic in America just had to try one.

The internet's obsession with bacon and fatty food pr0n has finally crossed over into the real world this week, with KFC in the US releasing perhaps one of the most terrifying food-like products of all time, the Double Down Burger:


From the greasy pen of the Colonel:

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9 thoughts on “KFC cooks up a deep-fried marketing win

  1. tonysee

    Nup. On no level.

  2. Holden Back

    Why not just eat that on a plate, if you must?

    The point of a non-greasy bun or slices of bread is to keep your hands relatively clean. The Earl of Sandwich wanted to keep playing cards, not getting fat all over everything.

    American food has something Darwinian to it, as in the Darwin Awards.

  3. SBH

    Oh lordy, that I have lived to see paradise. Two fillets two slices of chesse and no room for bun! Beter than a ribwich.

  4. Grizzly

    When I started reading this page, I thought it must have been a belated April Fools Day joke …

  5. Bhoundiboy

    My Goodness…..did KFC get this recipe from the Elvis arteries have blocked just thinking about it.

  6. supercujo

    Did any of you look into the nutritional figures for this ‘burger’?

    If has less calories than a Big Mac and only 2 more grams of fat than said Big Mac. It is not the instant artery hardening object of distaste it is made out to be.

  7. Ruth Brown

    That’s true (though a) I hardly think a Big Mac should be your nutritional yardstick, b) that’s still at least a quarter — probably more for a lot of people — of the calories you should consume in a day, and c) by all accounts, they’re super stingy on the bacon) but I think the Salon article puts it best:

    “There are 540 calories in KFC’s Double Down, about the same as McDonald’s suddenly quaint Big Mac. But the Double Down, and everybody’s peeking-through-covered-eyes reaction to it, is not about logic. It’s about balls.”

    It’s really more the IDEA of the product that has caught people’s attention.

  8. David Sanderson

    Double up after you Double Down.

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