A quite extraordinary study in targeted campaigning in the face of huge swings from the ALP this week, with Mike Rann’s government hanging on, in the end almost comfortably, with only 48% of the TPP vote, while the Tasmanian ALP still has a chance of having more seats despite being two per cent behind the Liberals in a proportional voting system. Some lessons for campaigners everywhere amongst that lot.

Beyond the state contests the focus remained totally on health, and on the leaders, with Nicola Roxon dropping a spot and Peter Dutton not even making the Top 20. Tony Abbott is maintaining his far greater level of coverage than his two predecessors, the Government’s decision to focus on him and the fact it’s an election year adding to his own concerted media efforts.

Wilson Tuckey and Colin Barnett the only other upwards movers, Wilson mainly due to his delightful comments the week before, Barnett owing to the massive storm that ripped through Perth.

100324_top20

The new darling of the male blue rinse set up to third on talkback – I’m sure the love will only grow stronger if and when she does indeed become Prime Minister – the denuded fruit bowl entirely forgotten…

Rank

Politician

Talkback

1

Kevin Rudd

632

2

Tony Abbott

363

3

Julia Gillard

202

4

Mike Rann

143

5

Isobel Redmond

102

The media rendered almost entirely irrelevant by the completely closed Chinese “justice” system, as we all just have to guess at what the future holds for Stern Hu.

Press

Radio

TV

Internet

Total

INDEX

Stern Hu

157

506

533

149

10,531

336

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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