Anyone who has wandered around a News Limited building in recent times will have seen the posters about the organisation’s attempt to become carbon neutral. In 2007, Rupert Murdoch made the brave or rash promise that the multi-national media giant would be carbon neutral by the end of this year. So how’s it going?
According to this article in the American Editor and Publisher, not too bad. News Corp in the UK is already carbon neutral. In the USA the dire state of the newspaper industry has held things back but even there they are tracking in the right direction. There is doubt that it is the old ink on dead trees businesses that are the worst in terms of emissions, due to all the transport and energy involved in printing and distributing.
There’s no information here about how Australia is doing. It would be interesting to know.