Today Crikey launches an investigation six months in the making. Spinning the Media is an investigation in conjunction with the University of Technology (UTS) Sydney into the role PR plays in making the media.

Under UTS' Australian Centre for Independent Journalism (ACIJ) head Wendy Bacon (a Walkley Award-winning investigative journalist herself...) more than 40 students have got up close and personal with the sticky end of the spin cycle. They've had to analyse, critique, question and then pick up the phone to ask the hard questions of the media and its reliance on public relations to drive news.