Fairfax Media’s digital business was the only part of the group to perform in the six months to December.

In fact, had it not been for a 11% rise to $53.1 million from $47.7 million in earnings before interest and tax by the online business, Fairfax earnings would have been weaker than the reported 11% fall in underlying profit to $323.4 million from $362.6 million.

The online business was the only part of the business to enjoy higher revenues, up 8.1% to $108 million. All other parts saw falls from 0.5% (for the radio stations) to 19% for Australian and NZ printing and 12.8% for the Specialist Media business (which includes the Australian Financial Review, BRW and other titles from the old Rural Press).

With the impairment expenses, the company had a net loss in the December half of $375 million.

Save up to 50% on a year of Crikey

Choose what you pay, from $99.

Sign up now

Fairfax is resuming dividend payments to shareholders with a payment of 1.1c a share (2.0c in the same period of 2008. There was no final dividend for 2008-09).

Fairfax had cut asset values in the same half of the previous year, which plunged the company into a deep loss.

Unlike the Seven Network today, which reversed some of its impairment charges taken a year ago against the value of its holding in West Australian media, Fairfax decided not to follow that lead.

Fairfax’s broadcasting business (AM talk stations such as 3AW and 2UE), saw an 8.8% rise in earnings before tax and interest to $15.8 million, thanks to cost cuts and not higher revenues.

The newspapers and other media interests here and in NZ again saw EBIT fall: 27.8% for The Age in Melbourne and The Sunday Age and the Sydney Morning Herald and the Sun Herald in Sydney. Specialist Media, which includes the AFR) saw a fall of 8.8% in EBIT for the half to $36.3 million.

The 2009-10 first-half result was stronger than the average forecast of $132.6m of polled by Dow Jones.

“We have extensively re-engineered the company to ensure that all our businesses are operating much more efficiently,” chairman Roger Corbett said today in the statement to the ASX.

“On a continuing like-for-like businesses basis, revenue declined 9.2% and EBITDA was down 10.8% on last year. Earnings per share of 6.1 cents versus a loss per share of 23.1 cents last year. Positive operating cash flow of $225.8 million. Net debt reduction of $170.2 million.”

CEO Brian McCarthy said: “Trading during the important November/December period showed definite improvement against last year. December 2009 advertising revenues were approximately 2.5% higher than December 2008, the first time in over 12 months that a previous corresponding period gain had been achieved. When compared to the second half of the 2009 financial year, all areas of the company saw revenue and profit gains in the first half of 2010.

“Trading for the first six weeks of the second half has been stronger than for the same time last year. Whilst this is encouraging, revenue visibility and booking cycles remain quite short with no sustained trends evident. Revenue growth is being experienced across the majority of media and digital operations but the New Zealand publishing market has remained subdued. Based upon current market trends we anticipate earnings growth in the second half compared to the same period last year.”

As a Crikey subscriber and someone who began working as a journalist in 1957, I am passionate about the importance of independent media like Crikey. I met a lot of Australians from many walks of life during my career and did my best to share their stories honestly and fairly with their fellow citizens.

And I never forgot how important it is to hold politicians to account. Crikey does that – something that is more important now than ever before in Australia.

North Stradbroke Island, QLD

Join us and save up to 50%

Subscribe before June 30 and choose what you pay for a year of Crikey. Save up to 50% or, chip in extra and get one of our limited edition Crikey merch packs.

Join Now