Prince William has gone and now is the time for segments of the Australian media to sit back, perhaps smoking a cigarette, and consider their relationship with the royal PR machine. If they are honest with themselves, perhaps they will feel a little tawdry. Maybe they will blow out a puff of smoke and start to see that they were used and a bit cheapened by a rapturous week-long love affair with a slick, smooth and debonair foreign PR outfit. An operation that came, conquered without any resistance, and went away without even a parting word.

The relationship got off to, frankly, a weird start when a reporter from Channel Nine’s Today was busted by Aunty ABC handing out "I love William" flags to casual bystanders when only a dismal dozen people waited to welcome the prince at the Auckland Airport arrivals gate. Oh dear; scary and needy.