Feb 1, 2010

Williams’ ‘G moments’: Gatorade, God ambush Oz Open

Serena Williams' winning streak appears to apply to more than just her tennis pursuits. Her on-court endorsement of her sponsor after winning the Oz Open won't do her any commercial harm.

Speaking on court after winning the Australian Open women’s singles title on Saturday night, Serena Williams was gracious about her opponent, Justine Henin.

But when she told the Melbourne Park crowd and a TV audience of millions around the world that her victory had been “a real G moment”, she was being less than gracious to her hosts — by ambushing one of their major sponsors.

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3 thoughts on “Williams’ ‘G moments’: Gatorade, God ambush Oz Open

  1. abarker

    I actually think it’s kind of funny. Maybe if more and more of this happens, advertisers will eventually give up and go away and get out of our faces.

  2. Aubrey

    I would like to hope that you are right, ABARKER, but suspect that the annoyance factor doesn’t really register with advertisers. How else can you explain the continued existence of email spam and Channel 10?

  3. Pete WN

    Kudos to the Crikey editor for not censoring the second last paragraph; not something you’d see in the print media.

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