A ballsy new marketing campaign from fast food chain Domino’s shows actual customers panning its (old) pizzas for having crusts that taste like cardboard and sauce that tastes like ketchup, with a message that basically boils down to “we’re not shit anymore!”

As Slate notes, it’s a pretty risky strategy — if people don’t like the new pizzas, it can’t exactly return to the old “cardboard” ones. What do you reckon?