Is New Idea ripping off Bjork? Mumbrella commenters say yes. Pacific Magazines’ New Idea is unveiling a new-look magazine on Monday and will be supported by a major brand campaign. The changes to the women’s magazine will include a new masthead, new layouts, fonts and colour palette, more food pages, and an increased focus on health, family and the home. The It’s New Idea Time TV ad, created by Sister, will launch on Sunday on the Seven Network. It pays homage to the 1950s Betty Hutton original, “It’s oh so quiet”, popularised by Bjork in the 1990s. — Mumbrella

More from the bloggers getting book deals files. Blogger Eliot Glazer has landed a book deal with Ryan Doherty at Villard Trade Paperback. Entitled “My Parents Were Awesome,” the new anthology will feature funny stories and pictures of young parents.

Further proof that Facebook has jumped the shark. Here’s a first. VitaminWater has just announced that its newest flavor will be called “Connect”, complete with a Facebook logo and a full paragraph description loaded with references to untagging, friend requests, and photo stalking. It’s black cherry-lime flavored, with caffeine and “eight key nutrients”. And it’s coming to stores nationwide in March. — TechCrunch

Is all the mag nakedness really necessary? Following on from Marie Claire’s nudie, un-airbrushed Jen Hawkins cover, which aims to promote positive body image, Sadie Frost, 44, has stripped for UK Grazia, also with minimal digital manipulation (two bruises were removed) … While I was encouraged by Madison’s January issue body image story, The N-ked Truth, I have always found encounters with magazine features which display women in all their multi-faceted glory, including those fun, Vogue-esque features that profile a lady’s style, far more inspiring and positive than bodies in the buff — because they take the focus off our bodies and show us how fabulous, fruitful and full-of-life women can be … with their clothes on. — Girl with a Satchel

And now we’re crossing to a complete waste of time. If you’re a regular viewer of commercial television news over the past year or more, then you’ll be aware of the increasing use of the live cross. You know the one, where the newsreader goes live to a journalist who’s at the scene of the story.

Last night’s report by Channel 7’s Peter Morris on the stranded Qantas A380 at Melbourne’s Tullamarine airport, however, took the absurdity of the live cross to new heights — literally. To get the story, Morris and the Channel 7 crew took the network’s helicopter, hovering high above (or near) the airport to tell the story.

Why was this absurd? The whole point of the story was that the plane’s pilots abandoned the take-off. In other words, THE PLANE NEVER MADE IT OFF THE TARMAC. Why, then, do you need to get into a helicopter to tell a story about a grounded plane? Surely standing at the airport would have dramatised the event just as effectively. — Upstart

Sozzie, we just made one or two or 36 mistakes. Sunday’s always a big corrections day in the NYT — it’s the day when the paper posts corrections in all its special Sunday sections. It’s not unusual to find a dozen or more mistakes fixed on any given Sunday. But 36?

It may or may not be a record — we don’t have the energy to plow through more than 100 years of back issues — but today’s NYT corrections column is large as any we’ve been able to find in recent memory. And it’s hard not to see the surge as a reflection of what happens to a newspaper that has lost more than 200 editorial employees to buyouts and layoffs in the past two years. — The NYTPicker

No link love for them. Britain’s largest homegrown news aggregator has been told by News International (NI) that it may no longer link to any content on Times Online. As a consequence of this action — apparently the first change to the Times Online’s blocking policy since May 2008 — two million visitors to every month will no longer find headlines and links to content on the Times Online site in their news search results. — News Now

Roger Ailes: the top Fox. Mr Ailes is certainly making money. At a time when the broadcast networks are struggling with diminishing audiences and profits in news, he has built Fox News into the profit engine of the News Corporation. Fox News is believed to make more money than CNN, MSNBC and the evening newscasts of NBC, ABC and CBS combined. The division is on track to achieve $700 million in operating profit this year, according to analyst estimates that Mr Ailes does not dispute.

This outsize success has placed Mr Ailes, an aggressive former Republican political strategist, at the pinnacle of power in three corridors of American life: business, media and politics. In addition to being the best-paid person in the News Corporation last year, he is the most successful news executive of the past 10 years, and his network exerts a strong influence on the fractured conservative movement. — NY Times

Peter Fray

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