Explosive new ad features terror attack on Sydney. In what is set to become one of Australia’s most talked about social issues ads of recent years, Banjo Advertising has created a fictional terrorist attack on Sydney to raise awareness of bowel cancer. — mUmBRELLA

A real-time reality show. The creator of “American Idol,” Simon Fuller, is developing a new talent show that will unfold on the Internet in real time, largely bypassing television … “If I Can Dream” is an immersive reality show on IfICanDream.com about five aspiring actors and musicians who move to Hollywood and seek stardom. — New York Times

The party’s over for Terry Wogan at the Beeb. Sir Terry Wogan said goodbye to his BBC Radio 2 breakfast show listeners for the last time today, telling them: “Thank you for being my friend.” Wogan signed off the show – which he has presented for a total of 27 years — with Anthony Newley’s The Party’s Over. — Guardian

How Tiger kept his image clean for so long. Mr. Woods had cut an unusual deal with American Media Inc., the owner of both Men’s Fitness magazine and the National Enquirer tabloid newspaper. Mr. Woods agreed to the cover shot and photo spread in Men’s Fitness, whose circulation of about 700,000 per issue is less than half of Golf Digest’s nearly 1.7 million, in return for the National Enquirer squelching a story and photographs purportedly showing Mr. Woods in a liaison with a woman who wasn’t his wife, according to people directly involved in the arrangement. — Wall Street Journal

“New media wh-re” Paul Carr pirates his own book on TechCrunch. The print version of the book has been available for 18 months now – it’s had plenty of time on bookstore shelves and with the publication of the paperback in the UK and no US publisher on the horizon, any future sales are just part of the long tail. There’s already a pirated version available on Limewire – that’s where I got the PDF from in the first place … And so here we go. The entire ebook of Bringing Nothing To The Party – True Confessions of a New Media Whore: my egotistical Christmas gift to you. — Paul Carr, TechCrunch

Peter Fray

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