Why newspapers are in touble. Today’s Townsville Bulletin pictures this oh so cute image of a giraffe licking a squirrel as its “pic of the week”:

The only problem being the picture is, according to this internet forum, from 2005.

Apparently “Bruce” found the image but “no further information is available”. Perhaps the Townsville Bulletin should have let its readers know that the image was probably ripped from the internet and was over four years old. Or perhaps not. — Leigh Josey

Boony was a bad idea. The man in charge of Foster’s multimillion dollar sponsorship budget today said that the group’s award winning talking VB Boony Doll had ”normalised binge drinking”. Speaking at today’s national conference of Sponsorship Australasia, Chris Maxwell, national sponsorship manager for Fosters Group, called on the whole industry to work together to promote responsible alcohol marketing to fend off prohibitive legislation. — Mumbrella

We love to google. Australians Google any and everything. They’re glued to their Nokias, chuck a chicken on the barbie, indulge with Tim Tams and everyone has the hots for Hugh. Breast cancer has the strongest pull on their heartstrings, while Apple and Wii keep Australians constantly amused. — AdAge

WSJ Boston bureau goes bust. The Wall Street Journal will close its Boston bureau to save money, and shift coverage of the mutual fund industry to its money and investing reporting team, the newspaper’s editor said on Thursday. “The economic background is painfully obvious to us all,” Journal Managing Editor Robert Thomson told the paper’s employees in a memo. “That there has been truly great reporting… out of Boston over many, many years is not in doubt. But we remain in the midst of a profound downturn in advertising revenue and thus must think the unthinkable.”

News Corp, which owns the Journal, will keep sister news organizations Dow Jones Newswires and MarketWatch in Boston, the memo said. An investigative reporting operation for the Journal will remain too, Thomson said. Nine bureau reporters at the Journal would have to apply for other jobs, the memo said.– CNN Money

Violence against women? Comedy gold! Incidents of violence against women on mainstream U.S. television has increased by 120% in the past five years, with the depiction of teen girls as victims rising by some 400%, the Parents Television Council said in a report on Wednesday. The media watchdog said it was particularly disturbed by the use of violence against women in comedies and said it hoped TV networks and advertisers would stand up against the trend. — The Hollywood Reporter

Is it a bird? Is it a plane? No it’s … Unit Man! The ACCC has sent out a press release this morning to introduce “a caped calculator character called Unit Man.” Unit Man will “appear soon in supermarkets and grocery catalogues across Australia to help consumers better understand unit pricing. Unit pricing is a labelling system that helps shoppers more easily compare the price of products of different sizes and brands by showing prices per standard unit of measurement such as by volume or by weight. For example, laundry detergent in a 2.5 litre bottle priced at $7.62 will have a unit price per litre of $3.05.”

Here is Unit Man and his special friend ACCC chairman, Graeme Samuel:

Politico poach Washington Post head to go up against… The Washington Post. Who doesn’t adore Jim Brady, the former executive editor of the Washingtonpost.com? Even I like him, and I don’t like anybody. He’s proved himself as a reporter, a manager, and an executive, and unlike most people in the business, he’s not especially full of himself. And if I’m wrong and Brady really is full of himself, he doesn’t let on. — Slate

Tweeting makes your brain bigger. Students who “tweet” during class might not be ignoring the lecturers’ untold wisdom – they might be assessing the quality of the teaching. The micro-blogging website Twitter turns out to be a useful, hassle-free way for academic institutions to gather course data as a term progresses. — New Scientist

Apple to corner the TV market too? Apple today announced the launch of Apple TV 3.0 software, offering a redesigned user interface and compatibility with Apple’s iTunes LPs and iTunes Extras, as well as Genius Mixes and Internet radio. — MacRumours

A brief history of the internet. Forty years ago today, a team led by Leonard Kleinrock typed the “Lo” of “Login” into a Stanford computer, which promptly crashed before the command could be entered. But because Kleinrock’s team was sending this message from a UCLA machine, he had just taken part in one of the great milestones in communication history. — Seed Magazine

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