The ACCC has sent out a press release this morning to introduce “a caped calculator character called Unit Man.”

Unit Man will “appear soon in supermarkets and grocery catalogues across Australia to help consumers better understand unit pricing. Unit pricing is a labelling system that helps shoppers more easily compare the price of products of different sizes and brands by showing prices per standard unit of measurement such as by volume or by weight. For example, laundry detergent in a 2.5 litre bottle priced at $7.62 will have a unit price per litre of $3.05.”

Here is Unit Man and his special friend ACCC chairman, Graeme Samuel:

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