The Winners: The Force on Seven at 8pm was tops with 1.438 million and Border Security on Seven at 7.30pm was second with 1.346 million. Nine News was 3rd with 1.330 million and Seven News was next with 1.246 million. Bones averaged 1.193 million for Seven at 8.30pm (and won). Sunday Night was 6th with 1.141 million at 6.30pm for Seven and Rescue Special Ops finished its season with a solid 1.058 million. 60 Minutes was 8th with 1.030 million and Australian Idol was 9th with 1.003 million. 20 to 1 on Nine at 6.30pm averaged 979,000 and Castle on Seven at 9.30pm on the slot with 852,000.
The Losers: CSI Miami on Nine at 9.30pm: 787,000. Wuthering Heights, 769,000 at 8.30pm on the ABC. The Einstein Factor at 6.30pm on the ABC, 632,000 in its death throes.
News & CA: Nine News won Sydney and Melbourne (where it was 140,000 ahead). Seven News won Brisbane and Perth. Nine also had a big win in Adelaide. Ten News averaged 630,000 and the 7pm ABC News averaged 935,000. SBS News at 6.30pm averaged 170,000, Dateline, 195,000. On the morning, Seven’s Weekend Sunrise averaged 402,000 from 8am; Today on Sunday on Nine, 274,000 from 8am. Landline at Noon on the ABC, 258,000. Insiders on the ABC at 9am, 190,000, Inside Business an hour later, 149,000. Offsiders half an hour later still, 126,000. Meet The Press at 8am on Ten, 40,000.
The Stats: Nine won with a share of combined share in 6 pm to midnight All People of 29.4% (28.1%) from Seven with 27.4% (26.5%), Ten with 22.0% (22.8%), the ABC with 15.0% (18.1%) and SBS with 6.1% (4.5%). Nine won Melbourne and Adelaide. Seven won Sydney, Brisbane and Perth.
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In regional areas a win to WIN/NBN with 29/1%, from Prime/7Qld with 27.6%, Southern Cross (Ten) with 20.1%, the ABC with 15.7% and SBS with 7.7%.
Digitally: Nine’s GO had 4.3% (leaving Nine’s main channel on 25.1%), Ten’s ONE averaged 1.2% (Ten’s main channel, 20.8%), ABC 2 was on 0.50% (ABC 1, 14.5%), SBS TWO, 0.3% (SBS ONE, 5.8%).
Glenn Dyer’s comments: Well, Nine had a bigger share last week including its Digital TV channel, GO. Seven had a bigger share on its main channel, 26.9% to 25.3% for Nine. Seven won the week. Seven’s new digital channel 7TWO starts next Sunday. From then on there will be no more confusion about aggregated versus separated audience figures.
According to Fusion Strategy in Sydney, Pay TV suffered a very large and nasty 15% fall in prime time viewing in the broad 16 to 54 age group (which takes in all major groups marketed to). Pay TV’s average audience in this group from 6pm to 10.30pm fell from 411,000 in the same week of 2008 to 349,000 last week. It lost audience on every night of the week, although last night it managed to scrape a small rise, thanks to the One Day cricket on Fox Sports from India.
Last night we saw Nine have a bigger share than Seven, but Seven had a bigger share than Nine on a main channel comparison, 27.4% to 25.1% because Nine’s GO had another strong Sunday night with its second 4% plus share in a row.
TONIGHT: Top Gear, still on SBS. Nine has The Mentalist. Ten has Good News Week at 8.30pm. But first make sure you at least sample Jamie Oliver’s Jamie’s American Road Trip The ABC has Australian Story and Four Corners. Seven has FlashFoward. Criminal Minds at 9.30pm is new. Mercy has been pushed back to 10.30pm and soon the life support machine will be turned off.
Source: OzTAM, TV Networks reports