The Winners: FlashForward was the most watched program with 1.478 million viewers. Seven News was second with 1.478 million viewers as well at 6pm. A Current Affair averaged 1.367 million (thanks to a “high profile” interview). Today Tonight was 4th with 1.325 million. Nine’s 7pm repeat of Two and a Half Men averaged 1.302 million and Seven’s Highway Patrol at 7.30pm averaged 1.296 million. Nine News was 7th with 1.243 million and the 8pm Seven program, Destroyed in Seconds averaged 1.225 million people. Home and Away was 9th and averaged 1.154 million at 7pm for Seven and the 7.30pm episode of Two and a Half Men averaged 1.131 million. But the Sydney episode seems to have been different and averaged a separate 335,000. Odd. That made a total of 1.466 million people viewing Nine from 7.30pm to 8pm. Big Bang Theory on Nine at 8pm averaged 1.128 million, The Mentalist averaged 1.084 million at 8.30pm for Nine and the 7pm ABC News averaged 1.033 million. Australian Story at 8pm was great and averaged 870,000. Top Gear averaged 864,000 at 7.30pm on SBS. Good News Week averaged 864,000 on Ten from 8.30pm to 10pm and Mercy averaged 828,000 viewers on Seven from 9.30pm (that was around 200,000 viewers down on its debut a week ago).
The Losers: The Apprentice Australia should now claim the “Failure of the year” crown: 692,000 on debut and then 657,000 at 9.30pm for an hour on Nine for the second outing last night. It just doesn’t engage, relate or even attempt to appeal to the audience.
News & CA: Seven News again won nationally and in every market ACA beat TT nationally thanks to big wins in Sydney and Melbourne. TT won Brisbane, Adelaide and Perth. The 7.30 Report averaged 757,000. Four Corners, 724,000, Media Watch, 706,000. Lateline, 245,000. Lateline Business, 153,000. Ten News averaged 821,000. The late News/Sports Tonight, 254,000. SBS News at 6.30pm, 238,000, the 9.30pm edition, 246,000. 7am Sunrise, 290,000, 7am Today, 271,000. It was a holiday in Sydney and Adelaide, and school holidays in Sydney.
The Stats: Seven won All People 6pm to midnight with 28.4% (32.7%), from Nine with 27.8% (25.3%), Ten with 19.1% (18.2%), the ABC with 15.7% (16.2%) and SBS with 9.1% (7.6%). Seven won Sydney, Adelaide and Perth. Nine won Melbourne and Brisbane. In regional areas a win to Prime/7Qld with 27/0% from WIN/NBN with 26.0%, Southern Cross (Ten) with 19.2%, the ABC with 16.9% and SBS with 11.0%.
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Digitally: Nine’s Go won with 2.0% (leaving the main channel on a share of 25.80%), from ABC 2 with 1.20% (14.50% for ABC 1); Ten’s ONE with 0.90% and the main channel on 18.20%, SBS TWO on 0.30% and SBS ONE with 8.80%.
Glenn Dyer’s comments: A win for Seven last night over Nine thanks to better figures from 6pm to 7pm and then FlashForward again topped all the demos, even though it shed over 200,000 viewers from its debut a week ago.
Seven’s Today Tonight seems to be now the official Underbelly program. Last year it was the Nine Network’s ACA that allowed the Underbelly survivors such as Roberta Williams and Mick Gatto to promote themselves. Now its TT‘s turn. Last week it was Ms Williams promoting a biography or whatever. She received a touch up from the TT reporter, but it was free publicity.
Last night and tonight its Mick Gatto talking exclusively to Barcelona Dave (Richardson). Mr Gatto has a new book that is being launched later this week in Melbourne. Why do the media do this; give free publicity to people like Ms Williams and Mr Gatto?
TT needed it because ACA had a Tracy Grimshaw interview with a NSW woman whose father murdered her other and children in one of the bloodiest murders seen for years. And the most inexplicable. ACA won Sydney and Melbourne and lost the rest to TT.
TONIGHT: Highlights include; Packed to the Rafters on Seven at 8.30pm, NCIS on Ten at 8.30pm. Foreign Correspondent on the ABC at 8pm. Insight on SBS at 7.30pm. Nine slots the movie Transformers at 8.30pm.
Source: OzTAM, TV Networks reports