Trade closed: The Trading Post — the classifieds bible that had a star billing in The Castle — will no longer appear in print after more than 40 years in newspaper form. Telstra’s Sensis directories division, which bough the Trading Post in 2004, has decided to close the newspaper operations to focus on the tradingpost.com.au website. — The Australian

SBS accused of Tamil bias and inaccuracy: The Australian Communications and Media Authority yesterday issued findings against SBS in relation to two broadcasts of the Tamil Language Program on October 28, 2008 and January 18, 2009 respectively. — Margaret Simons, The Content Makers

Journalism Idol: The Post has launched a reality-show-style contest seeking out a columnist for the paper to anoint as “America’s Next Great Pundit,” because “pundit” no longer means “person who expounds from knowledge and experience” but instead means “category of celebrity, like glorified hooker or bug-eater.” — Gawker

Vegemite iSnack 2.0 not a PR disaster yet. … despite all the social media mudslinging, I couldn’t bring myself to conclude that Kraft’s naming and recanting of its Vegemite brand evolution as iSnack 2.0, is currently a PR disaster. As Kraft’s Simon Talbot told me this a.m., they hear and recognise that the name was a donkey, and that they’re gonna change it. To me, that’s responsive PR at its theoretical best! — PR Disasters

China blocks media merger: The proposed $1.7 billion merger of Sina and Focus Media, two of China’s leading privately owned new media companies, appears to have been a step too far for Beijing, which refused even to consider the deal, according to people familiar with the situation. — Financial Times

Some good PR: PR job vacancies in Australia are at an 11-month high, according to a monitoring carried out by PR Lab. According to the overview of online PR job ads, there was also a big jump in vacancies in September compared to the previous month. There were 134 in September compared to 69 in August. — Mumbrella

UK Advertisers prefer the net: Online advertising expenditure has grown significantly over this year to surpass TV for the first time, new research has revealed. According to a report by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), spending on internet-based advertising increased by 4.6% during the first half of 2009 to reach £1.752 billion. —  Digital Spy

Phew, Survivor’s Safe: The cast and crew of US reality TV show Survivor, which is filming its current season in Samoa, are safe. A spokeswoman for the US television network CBS says no crew members were harmed by the powerful earthquake that struck the South Pacific between Samoa and American Samoa around dawn, sending large tsunami waves ashore. — The Age

LIFE. Now on Google. The picture collection came out a while ago, but Google recently announced that the entire run of LIFE magazine — more than  1800 issues from 1936 to 1972 — are now available on Google Books. — Research Buzz