Apparently there was some sort of sporting event on Saturday -- not that those of us who spend our weekends hopelessly glued to our laptops and iPhones noticed (not that it's hopeless when we do it, of course, because we're online-journalist-social-media-expert-guru-bloggers and that's just how we roll in the Web Squared era. No accounting for those other freaks, though); the Big Game was eclipsed by a far more important issue: Kraft has finally found a name for its "new version" of Vegemite. And it's horrible.

How horrible?