Apparently there was some sort of sporting event on Saturday -- not that those of us who spend our weekends hopelessly glued to our laptops and iPhones noticed (not that it's hopeless when we do it, of course, because we're online-journalist-social-media-expert-guru-bloggers and that's just how we roll in the Web Squared era. No accounting for those other freaks, though); the Big Game was eclipsed by a far more important issue: Kraft has finally found a name for its "new version" of Vegemite. And it's horrible. How horrible? Are you sitting down? Got a stiff drink? Dialled two zeros on your phone just in case your face is badly injured in the severe bout of cringing that is about to occur? Deep breath....

ispew

The Vegemite iSnack 2.0. Yes: they really called it that.