Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.
Apparently there was some sort of sporting event on Saturday -- not that those of us who spend our weekends hopelessly glued to our laptops and iPhones noticed (not that it's hopeless when we
do it, of course, because we're online-journalist-social-media-expert-guru-bloggers and that's just how we roll in the Web Squared
era. No accounting for those other freaks, though); the Big Game was eclipsed by a far more important issue: Kraft has finally found a name for its "new version" of Vegemite. And it's horrible.
Are you sitting down?
Got a stiff drink?
Dialled two zeros on your phone just in case your face is badly injured in the severe bout of cringing that is about to occur?
The Vegemite iSnack 2.0. Yes: they really called it that.