Advertising

Sep 28, 2009

Vegemite’s new name unites the internet in contempt

Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.

Apparently there was some sort of sporting event on Saturday -- not that those of us who spend our weekends hopelessly glued to our laptops and iPhones noticed (not that it's hopeless when we do it, of course, because we're online-journalist-social-media-expert-guru-bloggers and that's just how we roll in the Web Squared era. No accounting for those other freaks, though); the Big Game was eclipsed by a far more important issue: Kraft has finally found a name for its "new version" of Vegemite. And it's horrible. How horrible? Are you sitting down? Got a stiff drink? Dialled two zeros on your phone just in case your face is badly injured in the severe bout of cringing that is about to occur? Deep breath....

ispew

The Vegemite iSnack 2.0. Yes: they really called it that.

Free Trial

You've hit members-only content.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions

45 comments

Join the conversation

The Crikey comment section is members-only content. Please login or sign up for a FREE trial to engage in the commentary.

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details

Sending...