Poh’s snapped up by ABC. It has taken the non-commercial ABC TV to ‘monetise’ the appeal of the runner up in the MasterChef Australia program on the Ten Network, a move that also exposes the falsity of the claims that winning, or doing well in these programs, is a ticket to fame and fortune. The ABC said this week that Poh Ling Yeow, will be the star of ABC TV’s new cooking show to be screened in 2010.

Poh’s Kitchen will be produced in her hometown of Adelaide, and will go into production in November 2009. If it works from the early shooting, it could replace The Cook and The Chef in the 6.30 pm timeslot which concluded last night.

The ABC said in a release the show will see “Poh travelling throughout Australia on her journey to expand her knowledge of food and to add to her every increasing collection of recipes”:

Across the year long series, she will be joined in her kitchen by some of Australia’s leading chefs, who will work alongside her to cook the produce she has sourced. The series will be Executive Produced by Margot Phillips on who with the ABC Adelaide production team created and produced The Cook and the Chef.

ABC Books has signed Poh for a two book deal with the first cookbook to be published in late 2010.

So we now have the runner up with a profile, her own TV program and two books. The winner, Julie Goodwin, scored cash and appearances and wants to open her own restaurant. Poh looks like ending up with a longer career in the public eye than Julie, who seems to have different ambitions.

But what the news from the ABC does show is the absolute paucity of opportunities for winners of these reality programs on commercial TV and especially on the networks which originally hosted the programs they won.

Many are used and abused and then become the stuff of lightweight tabloid gossip hacks and hackettes driven by jealousy and the TV current affairs programs.  Damien Leith, who won Idol a couple of years ago when Ten and the producers started lifting the age profile to an older demographic and away from tweenies and other under 20 female viewers, is probably the most successful of all the winners from that program.

If successful, Poh (and she will have to make some changes to appeal to ABC viewers) could very well end up with the highest profile of all reality program winners and a career based on her own ability, not on her ability to look spunky and appeal to readers of the Confidential pages in News Ltd tabloids. — Glenn Dyer

Crikey on Sunrise in SATIN! Finally, after years of newsreader satin watch, Crikey has joined the fray. Deputy editor Sophie Black debuted her self-described “jaunty pussy bow pink satin number” on Sunrise this morning. She did us proud, but for next time we must make a request: lose the blazer. Don’t be afraid to shine.

The Economist puts the paywall up. The Economist is to charge for news content across its website, mirroring the recent move made by Rupert Murdoch’s News Corporation to introduce a paid-for model for its online news content. — Media Week

Media jobs market begins to pick up. Advertising and media job vacancies have picked up since last month but there are still only half as many as there were at the same time last year, according to a survey of the industry. According to jobs firm Olivier, there were 9.6% more advertising and media jobs advertised online during August than July. However, they were still 50.3% down on the same month a year ago. — Mumbrella

The Pickfords Beatles tapes. Almost every conversation I had during those final febrile Beatle days ended up in my new little Sony recorder, where intimacies and opinions were caught on cassettes, and then stored away, forgotten and uncatalogued in an old Pickfords packing case. And it’s those tapes, unplayed in decades (if ever, in some cases), that I recently unearthed — recordings that in some cases challenge views of the Lennon-McCartney relationship that have been held for 40 years. — The Times

The Kevin Bacon media test. Like Kevin Bacon’s co-stars, topics in the news are all connected by degrees of separation. To examine how every story fits together, News Dots visualizes the most recent topics in the news as a giant social network. Subjects — represented by the circles below — are connected to one another if they appear together in at least two stories, and the size of the dot is proportional to the total number of times the subject is mentioned. — Slate

NY Times writer freed. Stephen Farrell, a New York Times reporter held captive by militants in northern Afghanistan, was freed in a military commando raid early Wednesday, but his Afghan interpreter, a British commando and an Afghan woman were killed in the raid.New York Times

The Krafting of Cadbury. Should Kraft Foods’ takeover play for Cadbury eventually succeed, it would create a $51 billion package-food and confectionary company and a $2.7 billion global advertiser. Advertising Age estimates that the two companies would spend about $1.5 billion in the U.S. alone, including both measured and unmeasured channels. — Advertising Age