LegoUnderstanding Hollywood’s insatiable thirst for milking well-known brand names – for example, last month I wrote about Universal’s upcoming adaption of Atari’s 1979 video game Asteroids – I wasn’t surprised to hear murmurs around the cyber camp fire that a big screen Lego movie may be on the cards. And low and behold…it is. In the wake of the box office rogering by the recent Hasbro toys-adapted Transformers movies, which gobbled up insane cash at the box office, Variety report that Warner Bros. are toying (ho ho) with the idea of bringing a Lego-fest to the big screen. Writers Dan and Kevin Hageman have been commissioned to write a family friendly action adventure that will reportedly mix live action and animation, and Transformers make-brain-no-thinko director Michael Bay has signed on to direct. OK, that last bit was a lie, but the idea of Bay corrupting Lego’s squeaky clean image with his trademark recipe – a cinematic hernia of bombast and chaos, delivered with his self-confessed penchant for “f*cking the frame” – carries with it a certain deranged appeal. So – and I never thought I’d say this – Michael Bay should be hired as director, simply because of the weirdness of him getting busy with those old school yellow-faced blockheads. Who knows what the Hageman brothers will dream up for a storyline. Anyone got any ideas?

Get Crikey for $1 a week.

Lockdowns are over and BBQs are back! At last, we get to talk to people in real life. But conversation topics outside COVID are so thin on the ground.

Join Crikey and we’ll give you something to talk about. Get your first 12 weeks for $12 to get stories, analysis and BBQ stoppers you won’t see anywhere else.

Peter Fray
Peter Fray
Editor-in-chief of Crikey
12 weeks for just $12.