Companies

Jul 30, 2009

Crikey wrap: Yahoo + Microsoft = Google killer?

Yahoo has 20% of the search engine market, Microsoft 8% and Google 65%. So it was perhaps a no-brainer that Microsoft and Yahoo would eventually hook up to defeat their common enemy. Here's what pundits are saying about the deal.

Yahoo has 20% of the search engine market, Microsoft 8% and Google 65%. So it was perhaps a no-brainer that Microsoft and Yahoo would eventually hook up to defeat their common enemy. Still, says Newsweek's Daniel Lyon, it took a lot of courting:
These two companies have been dating and flirting and breaking up and then getting back together for so long that it stopped being interesting a long time ago. More than anything else, I'm just sick of reading about it on blogs. I'm just glad it's over. Mazel tov, Microsoft and Yahoo. And God bless you. Now would you please, for the love of all things holy, just leave us all alone? Please?
The essence of the deal, says Dwight Silverman on the Houston Chronicle's tech blog (which has also designed their new logo free of charge), is that "Yahoo will use Microsoft's improved Bing search engine, while Yahoo will sell ads in the search areas on both sites. Microsoft's technology will be used to serve up the ads."

Yahoo will still look much the same -- it will continue to brand its own search page and maintain its own identity, says PC World, but Microsoft's Bing system "will be doing the behind-the-scenes work on all the searches. It'll be considered the 'exclusive algorithmic search and paid search platform' for all Yahoo-related sites".

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7 comments

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7 thoughts on “Crikey wrap: Yahoo + Microsoft = Google killer?

  1. David Gillespie

    Once upon a time people actually cared about the label on the product they used to search their own PC’s. Then search became a function of the operating system and the care factor dropped to zero (as did the market for desktop search software).

    The interweb is a bigger thing than the desktop PC so functional absorption takes longer and is more fun to watch. But make no mistake that is what we are witnessing.

    Microsoft has never been good at spotting macro trends like that. As late as 1997, it thought the internet was a fad. And so we get to watch the slow motion train wreck that is the collapse of anything-other-than-google as a search engine.

    Stay tuned for the collapse of Bing-hoo just as surely as death and taxes. It won’t be next Tuesday, but it won’t be as long as you think either. As Bill once famously said, nothing changes in a year, but everything changes in 10 years.

  2. Michael Tatas

    Wow!! this’ll be the biggest thing since Sensis!

    /sarcasm

  3. Glenn

    Two losers don’t make a winner.

    They don’t even understand Google let alone know how to beat it.

    MS, here’s some free advice, stick to ripping people off with your ridiculously priced Office products and just hope Google don’t decide to challenge you on that front.

  4. Jeremy Thorpe

    Glenn – Google Docs? Open Office?

  5. Glenn

    Yeah Jeremy I know but I’ve never even seen those apps, they aren’t pushing it don’t seem to be really serious.

    If they went all out and sold credible software in stores, of the standard that would attract business, and created an operatring system as well I think they could give it a real shake.

  6. Bogdanovist

    Glenn, Google are current in the midst of making applications and already have a PDA operating system, and are making a PC one.

    As of now Google have made available (free) applications for word processing, spreadsheets, databases, presentations, scheduling, image organisation and web site creation (and I’m sure I’ve missed some). The user base of these is growing rapidly, which is what is scaring the hell out of Microsoft.

    Google are pushing for the web to replace the older idea of running local applications that use local data to a model of online applications accessing centrally stored data. The days of Google seeing themselves as a predominantly a search engine are long gone. Google are pushing this vision like crazy, and will almost certainly succeed, for reasons that become obvious once you start using these apps.

  7. Glenn

    Good to hear – It wont be a real threat to MS though until business pick it up then MS shares will go south in a hurry.
    I think to be able to buy the product in a box would make it more “real” to the public and the idea of having the whole thing online doesnt wash, companies need hard copy of everything including their software.
    If there was a product compatible with MS documents and one that could replace Outlook I’d move over in seconds.

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