Yahoo has 20% of the search engine market, Microsoft 8% and Google 65%. So it was perhaps a no-brainer that Microsoft and Yahoo would eventually hook up to defeat their common enemy.
Still, says Newsweek
's Daniel Lyon, it took a lot of courting:
These two companies have been dating and flirting and breaking up and then getting back together for so long that it stopped being interesting a long time ago. More than anything else, I'm just sick of reading about it on blogs. I'm just glad it's over. Mazel tov, Microsoft and Yahoo. And God bless you. Now would you please, for the love of all things holy, just leave us all alone? Please?
The essence of the deal, says Dwight Silverman on the Houston Chronicle
's tech blog (which has also designed their new logo free of charge), is that "Yahoo will use Microsoft's improved Bing search engine, while Yahoo will sell ads in the search areas on both sites. Microsoft's technology will be used to serve up the ads."
Yahoo will still look much the same -- it will continue to brand its own search page and maintain its own identity, says PC World, but Microsoft's Bing system "will be doing the behind-the-scenes work on all the searches. It'll be considered the 'exclusive algorithmic search and paid search platform' for all Yahoo-related sites".