Driving on drugs is fairly safe until you stop. New Zealand’s road-safety ads have their floppy corpses and their bleeding billboards, but Australia has plenty of our own safe-driving shockvertising. Specifically, Victoria’s Transport Accident Commission excels at grisly advisories. This gruesome spot by Grey Melbourne, cautioning against smoking dope and driving, is no exception:

It even tricks you into letting your guard down right before the end. Not to nitpick, but the driver was right to let his sober wife take the wheel, even if he did pick a crappy place to pull over. His ultimately cruel destiny, which could happen to someone who’s just tired, not high, seems a bit random for anti-impairment message. TAC can keep you from making boneheaded decisions, but they probably can’t do much when fate is out to screw you. — AdFreak

Who went up in the media downturn? If recent editions of the MediaGuardian 100 have been dominated by one word — digital — then this year’s list is all about the impact of another D-word — downturn. The big media beasts who dominated the industry in the pre-digital era had to face not only structural challenges but cyclical ones as well in the face of the worst recession for a generation. As advertising revenues dried up, newspaper, television and radio owners — especially those in local media — faced a stark challenge: adapt or die. — Guardian

Between journalists and ill-gotten information, a shield of distance. Some corners of the press have a long history, particularly in Britain, of using material that may have been obtained illegally, much of it received from private investigators, including intercepted phone calls, personal financial records, even medical files. Though the law generally allows news organizations to use material provided to them by someone who may have collected it illegally. New York Times

Jared Kushner: 28 year old media mogul. Guilty of a shocking crime against his own brother-in-law, in 2004 real-estate mogul Charles Kushner was cast out of power — and into prison. His son Jared took over the family business and at 26 he quit an internship to buy the New York Observer. He told owner Arthur Carter he would invest money in the Observer, build up the paper’s fledging website, and finally run it as a profit-making business. But the ongoing collapse of the American newspaper industry is making Jared Kushner’s business a little more complicated than he thought. — The New Yorker

The silent treatment. Last month, New York Times reporter David Rohde escaped from the Taliban, which held him hostage for seven months. The Times was able to keep the news of his kidnapping out of traditional media, but it appeared on Rohde’s Wikipedia page almost immediately. So the Times asked Wikipedia co-founder Jimmy Wales to help redact the information. Wales talked to NPR about the ethical dilemma. — On the Media

Thank God for newspapers. What makes papers such as the NYT worth saving? Not their massive journalism operations in other countries. But their editorial process, moral code, ethics and public accountability. They have an ombudsman. Clear, robust, ethical guidelines that are publicly reviewable. Regular reporting on their success at maintaining or failing to meet these guidelines. It’s policies regarding advertising and editorial are well spelled out. This is why they’re better than blogs for getting reliable information. — Mediaite