This murderous regime proudly brought to you by Oral B. Good ole They’re currently running a pre-roll ad for Oral B toothbrushes. “There’s a revolution going on!” it burbles. “Millions of people are waking up and seizing power…” It then concludes “Join the revolution.” So which video might you not put that ad in front of? How about a piece on the Iranian uprising? Or perhaps distressing footage of a shot, dying protestor? It would seem that Oral B sponsors or at least endorses the shooting of Iranian Protesters. Revolutionary marketing indeed. The toothbrush ad has now been pulled and replaced with a house ad. — Mumbrella

New York Times considers paid access to mobile news. New York Times Co. is likely to begin charging users to access its news on mobile devices before it does so on its Web sites, the head of digital operations said. Times Co. is considering paid subscriptions on devices including Apple’s iPhone because they allow for less advertising than the Web, Martin Nisenholtz said in an interview today in New York following a speech. The publisher hasn’t yet determined whether or how to charge for access to its sites, he said. — Bloomberg

Boston Globe and Newspaper Guild reach tentative agreement. The largest union at The Boston Globe has reached a tentative agreement with The New York Times Co., both sides announced about 11.30pm American Eastern Standard Time on Tuesday. The union says the agreement reduces its members’ pay cut from 8.3 percent to 5.94 percent and gives up lifetime job guarantees for some members. Management has agreed to compensate employees with a lump sum payment for the difficulties they faced from a 23 percent wage cut imposed earlier this month. — Poynter Online

Four crowdsourcing lessons from the Guardian’s (spectacular) expenses-scandal experiment. Okay, question time: Imagine you’re a major national newspaper whose crosstown archrival has somehow obtained two million pages of explosive documents that outed your country’s biggest political scandal of the decade. They’ve had a team of professional journalists on the job for a month, slamming out a string of blockbuster stories as they find them in their huge stack of secrets. How do you catch up?

If you’re the Guardian of London, you wait for the associated public-records dump, shovel it all on your Web site next to a simple feedback interface and enlist more than 20,000 volunteers to help you find the needles in the haystack. Your cost for the operation? One full week from a software developer, a few days’ help from others in his department, and £50 to rent temporary servers. — Nieman Journalism Lab

Shocking “Neda” video puts “shocking” Jon & Kate episode in context. Two young women who captivated public attention this week also captured the two faces of reality TV. Of course, comparing Iranian Neda — an unwitting victim — with American Kate, a willing participant (let alone the severity of their stories) is unfair (and probably unwise). But both show how real people, albeit in distinctly different versions of reality TV, are at the center of the narrative, be it the news or entertainment one. And that’s a dramatic departure from how the world’s stories have previously been told, both in speed and in media form. — Advertising Age

Greek quiz show banned for intimate confessions. A Greek quiz show that encouraged contestants to divulge intimate details of their private lives in return for prizes has been ordered off the air on taste and decency grounds in a row that could end up in the European court. The Moment of Truth, made by Rupert Murdoch’s daughter Elisabeth’s production company, has been banned completely by the Greek regulator after a series of excruciating on-screen confessions. Antenna, the commercial channel that screens it, is considering taking the case to the European commission, accusing the regulator of “extreme censorship”. — Guardian

Peter Fray

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Peter Fray
Editor-in-chief of Crikey