Australian media agencies have been cleaning up at the Media Lions awards currently taking place in Cannes, so far picking up four gold lions, one silver lion and six bronze lions.

Lowe Sydney won gold for “The Missing ‘H’”, a marketing campaign to attract soccer fans to see the relatively obscure Ghana play the Socceroos at Sydney Football Stadium.

Starcom Melbourne won for “Strauchanie Sponsorship”, a campaign which saw sporting legend Bryan Strauchan sponsor Mars.

CumminsNitro Brisbane added another award to its impressive bag of results with “The Best Job in the World”, made for Tourism Queensland.

Universal McCann Sydney won the Young Media Lions won with “Abolish a Penny”, a plan to feed the world’s poor with the currency.

OMD Sydney won silver for “Australia’s Most Loved Songs”.

Lavender Sydney won two bronzes for “The Longer They’re Here”, a campaign to highlight child homelessness and abuse.

303 Perth gained a medal with “Guerilla Garbage” for Ikea, encouraging customers to change their degrading furniture to new ones.

Leo Burnett Sydney won with “Vote Earth Monuments” for the World Wildlife Fund for Nature, symbolising the action of turning off a light for one hour as a vote for Earth.

ZenithOptimedia got an award advertising Lion Nathan in “TED696 Project” and OMD Sydney won another award advertising San Remo in “Pimp My Kettle”.

Peter Fray

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Peter Fray
Editor-in-chief of Crikey