ACA dressing room abuse footage is fishy. The story on ACA on Tuesday night showing Mr Ramsay being fouled-mouthed and obnoxious at GTV 9 before last Friday’s interview raises a couple of questions for the sainted Tracy Grimshaw.

Why was it shot in the first place? The normal procedure is that guests roll up, go to security/reception, make up and then to where the interview is to be conducted. It’s a time honoured ritual. It is very, very unusual to have a camera following a guest through a TV station into make up etc. That has not been explained. Was Nine planning to do another story/ interview with Ramsay ‘uncut’ as a sort of blokey PR story?

Can Grimshaw and her bosses explain if they would have used his swearing and obnoxious behaviour in a story that was critical of him? If this is the case, the footage was part of an ambush to make him look bad.

Gordon Ramsay would not have allowed the camera to follow him without knowing why the material was being gathered. He’s too media savvy not to demand an explanation, and if he didn’t like it, to threaten to walk, or walk out.

On the face of it there seems to have been another motive here for gathering that footage. It rebounded against Ramsay because of his weekend outburst, which Nine, Ms Grimshaw and ACA would not have known was coming. Or did they?

The footage recalls a key part of the Matthew Johns story: the disclosure by Nine sports reporter, Danny Wiedler that he knew of the events in Christchurch in 2002 involving Johns and other Cronulla players and had known for several years, but never reported it. He had the story, but did nothing and around 6pm on Friday evening, ACA had a story showing Gordon Ramsay abusing people who were in his line of fire, for no reason, except that its part of his personna.

Why wasn’t that used on Friday night, or Monday if Friday was too hard for the dears at ACA wanting an early night? If Ramsay had not abused Ms Grimshaw on the weekend in Melbourne, would Friday night’s vision been broadcast on ACA on Tuesday evening? It was a news story in its own right. It did show Mr Ramsay being offensive to many people. I think we haven’t had the full yarn, yet. — Glenn Dyer

Publicity mongering? Nine? Never. Because there just isn’t enough coverage of the Ramsay vs Grimshaw cat fight.

Junk food is bad kids! Now eat some burgers. WA shock jock Howard Sattler decided to have a go at junk food advertising with this piece on his Fairfax blog, “Mad as Hell” yesterday. He said, “Demanding children are the targets of junk food outlets who are offering free toy movie characters as incentives for eating at their stores. The partial result is an obesity epidemic. According to a Cancer Council survey, 91 percent of consumers want the government to outlaw the practice.” Unfortunately the Fairfax electronic advertisement generator placed it right next to an ad for Hungry Jack’s, effectively ripping Sattler’s moral highground out from under him.

The Facebook Brand Grab Begins Saturday. As of 2pm Australian Eastern Standard on June 13, Facebook is letting page owners create the vanity URLs that many have been clamoring for. That means pages will be able to shed their lengthy addresses in favor of one that becomes Marketers can go to to make the switch. Get ready to see brands’ Facebook Pages promoted more often, now that marketers will have a URL they can flaunt — and one Facebook users can remember. — Advertising Age

Australian newspaper industry opens tender for readership measurement. Australia’s newspaper industry is investing in readership measurement for the first time with the launch of an open tender to establish a “world standard” readership metric. At a media briefing in Sydney yesterday, Tony Hale, CEO of The Newspaper Works, said the tender follows an 18 month review of current readership metrics and the changing media landscape by its member publishers, media agencies and advertisers. Hale denied there was anything “wrong” with current readership metrics that are compiled by research giants Roy Morgan and Nielsen Media, but that a review was needed in line with fragmenting media consumption habits, emerging methodologies around the world and the increasing pressure for advertisers to demonstrate return on investment. — B & T

Globe staff invites Sulzberger to meet in Boston. Staff from The Boston Globe sent this message to the Chairman of the New York Times Company board, Arthur Sulzberger:

We believe you care deeply about the work we do, and we know you understand how vital it is to Boston. At the same time, we hope you appreciate the devastating consequences of a 23 percent pay cut — how it will completely upend the lives of those who have worked at the Globe for years, some of whom have literally risked their lives to report the news.

We know there’s been a lot of heated rhetoric, but we believe you’re better than allowing negotiating tactics to lead to this outcome — reporters losing their homes or having to leave jobs they love because they can’t afford to raise their families. The solution should be simple: Parity in cuts between the staff and management.

Poynter Online

How social media is radically changing the newsroom. Did Biz Stone, Evan Williams, Jack Dorsey or even Mark Zuckerberg ever portend that their means of connecting among social circles would be the news du jour in many newsrooms across the country? Social networking sites are some of the newest tools for reporters to use in news gathering, networking and promoting their work. But many newsrooms are fuzzy on the usage. Journalists should keep in mind that they are representing their news organization when they use social networking tools — even if it’s their personal account. — Mashable

The angriest news team on television. Don Broderick, an angry white male who works for Fox News, drove into a Central Park bicyclist with “psychotic intent” last week and dragged him four blocks. What is it with Fox News’s angry white (plus Geraldo) guys? Maybe it’s because Fox News’ aggrieved, rage-fomenting editorial stance attracts aggrieved, rage-filled people. Whatever it is, bitter and barely hinged people who really liked Michael Douglas’ performance in Falling Down are overrepresented at Fox News. — Gawker