Google to work with Czech journalism project. Google has been getting a lot of grief from journalism commentators and executives who believe that the search giant is killing their business and might just be the end of western Democracy, civilisation and the lengthy attention spans left over from when people communicated in more than 140 characters at a time. Despite Google CEO Eric Schmidt assertions that the company has no content plans, Google has joined a journalism innovation project in the Czech Republic, the Futuroom. Google joined the Paris-based World Editors’ Forum, mobile phone company O2, media software company Atex, Masaryk University and investment and media group PPF to launch the initiative. Maybe this is Google’s idea of an olive branch to the newspaper industry. — Guardian

News flash from the future: what will journalism look like? The once profitable news industry is teetering on the brink. The recession has battered advertising. Dailies are folding. Printing the New York Times for a year costs twice as much as sending every subscriber a free Kindle. The Daily Show is a more trusted source than network news. And consumers have been marginalized in media dialogue about how to save journalism.

Yet how we define and experience news can — and should — change for the better, if we ground ourselves in what people really need and want. Information will become even more personalized and hyperlocal and, paradoxically, more communal, participatory, and global. Journalism is more like having a conversation. People speak with unique voices, take ownership of content, and establish credibility, which in turn enables strong communities in which news can thrive. Anything that’s notable to a person in a particular moment and place becomes newsworthy. — Fast Company

Stephen Colbert to guest edit Newsweek. In the two weeks since Newsweek has redesigned, the magazine’s editors have sent out a statement that they intend to sever any and all connection to the turgid, dusty newsweekly of yore. And Jon Meacham, the magazine’s editor, is trying to recapture that age-old magazine editor’s trick for his newly conceived book: buzz. For the next issue that hits newsstands on June 8, Comedy Central funnyman Stephen Colbert will be Newsweek’s guest editor. — New York Observer

Astronauts are the stars in Louis Vuitton ad. Louis Vuitton reaches for the heavens in a new print ad starring astronauts Buzz Aldrin, Sally Ride and Jim Lovell. The three appear in this photo, shot by Annie Leibovitz, sitting on the hood of a old truck, gazing up at the moon, on which Aldrin walked 40 years ago this July 20.

There will also be a companion video in which the three reminisce about their space travels. (Neil Armstrong, the first man on the moon, apparently declined to be involved.) The campaign, by Ogilvy & Mather, marks the 40th anniversary of the Apollo 11 landing and is supposed to be a respectful homage to the astronauts, though the product it’s endorsing, the $1,530 Icare travel bag, is named for the Greek hero who flew too close to the sun. — AdFreak

Ex-editor: 10 things I would do differently. I was asked recently by a Presstime reporter how I would do things differently now that I’ve seen the newspaper world from the outside for the better part of a year. Presented with the understanding that this is not a complete manifesto, just a series of ideas and nearly random observations, I herewith offer up my list — 10 things I would do differently if editing a local metro newspaper.

  1. I would stop trying so hard to bring younger readers (35 and below) into the mass-market print daily by tinkering with design and content, looking for the magic bullet to reverse a trend that cannot be reversed.
  2. Which is not to say that younger readers cannot be attracted to print. I would be more creative and assertive in developing alternative ways into print for a variety of differentiated audiences, but particularly at the middle and high school levels.
  3. It’s time to stop listening to those who push stale old stories into print and online on the back of that old saw “we’re a newspaper of record.”

Read the full list at Still a Newspaperman.

Wall Street Journal deputy managing editor Hertzberg to depart. Daniel Hertzberg, The Wall Street Journal‘s deputy managing editor with oversight of the paper’s overseas editions and foreign bureaus, announced Tuesday he is leaving the staff. Hertzberg has 32 years of experience at the paper. In a short e-mail to newsroom employees, Hertzberg stated, “I have been lucky enough to participate in the growth of one of the world’s finest journalistic institutions.” — Editor and Publisher

JD Salinger starts legal action against sequel author. Lawyers for Salinger, 90, have filed a lawsuit in federal court in Manhattan, seeking to force a recall of what it says is a copycat book titled 60 Years Later: Coming Through the Rye, by someone writing under the name JD California. It also seeks unspecified damages. The lawsuit said the right to create a sequel to The Catcher in the Rye or to use the character “Holden Caulfield” belongs only to Salinger. The lawsuit says Salinger has “decidedly chosen not to exercise that right.” — UK Telegraph

CBS News goes live on the internet with Ustream. Partnering with startup Ustream, CBS News will today announce plans to live-stream all of its “Evening News” broadcasts and breaking news reports over the Internet. The deal is a non-exclusive, ad-revenue sharing deal. Everything CBS agreed to stream on Ustream.tv will also go live on CBSNews.com and all of the Web sites run by CBS’s owned and operated local TV stations. It’s a first for any major media company’s broadcast news division, and a “validation” for both Ustream and the live-streaming industry as whole. — Silicon Alley Insider