The massively hyped swine flu pushed the alert but not alarmed Nicola Roxon up into second, with the Treasurer somewhat extraordinarily dropping two spots in the week before the Federal Budget (Lindsay Tanner dropping off the earth this week as well — not one of those budgets that’s all done and dusted a couple of weeks out, you would suspect).

Penny Wong the other main mover along with the relevant spokespeople Andrew Robb and Christine Milne thanks to this week’s shock, horror, amazing announcement of a one-year delay in the onset of the Fundamental Building Block of Life Pollution Reduction Scheme — that one is surely going into the handbook of how not to spin along with “temporary deficit”. Note to the media team, sometimes more really is less.

Malcolm Turnbull creeping his way up the list in what you would expect would be close to the natural top five week in week out.

Rank Politician Talkback
1 Kevin Rudd 209
2 Malcolm Turnbull 52
3 Wayne Swan


4 Anna Bligh 37
5 Nathan Rees 36

Nothing like some good old fashioned kicking of someone while they’re down to get the industry’s mind off the fact that the whole medium ain’t getting up off that deck. Isn’t it ironic.

Press Radio TV Internet Total INDEX
Gretel Killeen 116 53 226 25 1,710 105

There’s more on the Media Monitors website.

Peter Fray

Get your first 12 weeks of Crikey for $12.

Without subscribers, Crikey can’t do what it does. Fortunately, our support base is growing.

Every day, Crikey aims to bring new and challenging insights into politics, business, national affairs, media and society. We lift up the rocks that other news media largely ignore. Without your support, more of those rocks – and the secrets beneath them — will remain lodged in the dirt.

Join today and get your first 12 weeks of Crikey for just $12.


Peter Fray
Editor-in-chief of Crikey