An unemployed Melbourne journalist, frustrated at having come up empty handed after applying for 300 jobs in the past four months, has turned to personal PR in an effort to stand out to potential employers. Rohan Smith, who finished his degree at Melbourne’s Monash University last year, said the frustration at not being able to land a role as a journalist due to the recession and an increasingly competitive job market in Australia was the inspiration behind him writing a media release about himself, taking out an advertisement and making a YouTube video.