TV & Radio

May 5, 2009

Sunrise, Cisco and the “Internet is full” astroturfing campaign

The Internet is full. Or so Channel Seven's Sunrise informed their viewers. And in doing so, Sunrise has been badly duped.

As reported in the Week in Geek column, Sunrise recently reported that the Internet is nearly full. Besides the hilarity in watching David Koch describe the Internet as consisting of a series of tubes (channelling Ted Stevens), Pete Blasina explained that he was surprised that the Internet hadn’t run out of capacity already, that the Internet was 13 years old (it isn’t), and that the switches on the Internet are the critical consideration.

Old hats in technology reporting know that stories about the Internet running out of capacity are nearly as old as the Internet itself (well, Blasina’s Internet back to 1996). Here’s a few old links:

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7 thoughts on “Sunrise, Cisco and the “Internet is full” astroturfing campaign

  1. Adam Barker

    Can someone please explain to me what astroturfing is?

  2. Paul Kearney

    It’s a play on the word “grassroots”. Astroturfing is when a lobbyist or government creates fake organisations or research groups which support their own cause, making them look as if they speak for a broader movement, rather than just a narrow group of lobbyists.

  3. Christopher Bearman

    Pete Blasina shows yet again that he knows dick about technology, other than what he reads in Sony press releases.

  4. tritter

    I’d like to point your readers to the original Nemertes study and FAQ. Our research was not funded by IIA. Our research is funded by all of our clients which include the IT departments of Fortune 200 enterprise organizations, vendors and service providers, not-for profits, financial services firms/investors, and a couple of publications.

    We are very clear that the fiber, core and metro layers of the Internet will meet all projected demand. The area of concern is the edge – the last mile in the US – where we project potential demand outpacing capacity. Why are we projecting potential demand? Because ISPs will not share their actual demand and capacity numbers. Therefore, we built the first model to independently model supply and demand.



    Ted Ritter
    Nemertes Research

  5. raena

    Shit. I’d better buy a few little portable hard drives with my Pennies from Kevin™ so I can download the internet onto it.

    You’ll thank me later, Internet.

  6. Patricia Marino

    … “David Koch describe the Internet as consisting of a series of tubes “… this guy is a moron!!

  7. Duncan Riley

    It was reported extensively that your 2007 study was “co-sponsored” by the IIA. Are you now denying that relationship that was reported widely? The link you provide makes no disclosure of who is currently funding your work and instead uses the dodge “Our model is that we have a base of clients who subscribe to our research and advisory services.” Do you deny that the IIA, AT&T or similar providers/ bodies are among your client base?

    Also, if you do deny any link, can you explain how it is that the IIA quoted extensively from your research in 2008 on the same day you released it?

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