The Winners: The TV Week Logie Awards Arrivals averaged 1.702 million (1.569 million in 2008). Seven News was second with 1.580 million and The Logies Awards from 8pm on Nine averaged 1.575 million (1.485 million). Nine News was 4th with 1.542 million and 60 Minutes was 5th with 1.397 million. Merlin on Ten debuted with 1.384 million. Then came Seven’s The Force at 8pm with 1.179 million and Bones (fresh) was 8th at 8.30pm for Nine with 1.153 million. MasterChef Australia averaged 1.094 million from 7.30pm. 10th was Seven’s repeat of Bones at 9.30pm with 1.035 million. Seven’s Border Security USA averaged 1.025 million at 7.30pm in 11th. Sunday Night on Seven at 6.30pm averaged 963,000. Dirt Game on the ABC at 8.30pm, 526,000.

The Losers: Nothing really because of The Logies on Nine. The Logies production wasn’t sparkling! Seven’s Sunday Night at 6.30pm was weak ahead of it.

News & CA: Seven News again won nationally but lost Sydney and Melbourne. The 7pm ABC News averaged 895,000, Ten News averaged 686,000. SBS News at 6.30pm averaged 165,000. Dateline at 8.30pm, 165,000. In the morning Weekend Sunrise, 440,000; Today on Sunday on Nine, 228,000, Insiders at 9am, 208,000, Landline at Noon, 204,000, Inside Business, 175,000, Offsiders, 130,000.

The Stats: Nine won with a 6pm to midnight All People share of 28.2% (25.6%) from Seven with 24.4% (26.6%), Ten with 21.7% (30.1%) and the ABC with 11.7% (13.4%). SBS was on 4.0% (4.3%). Nine won everywhere, Melbourne with a 43.6% share. They love home town telecasts. Must be the approaching winter. In regional areas a win for WIN/NBN and Nine with 35.5% from Prime/7Qld with 25.9%, Southern Cross (Ten) with 19.8%, the ABC with 13.5% and SBS with 5.2%.

Glenn Dyer’s comments: Last week ended up the most interesting week of the year. Seven won All People, Ten won the important demographics and Nine won, well nothing and finished third (Which is last).

Underbelly finishes tonight, so Monday night is not Nine’s anymore. It attempts to strengthen Sundays and Tuesdays with the new version of The Block called Home Made (from the same producers). Nine will win the week, with the final Underbelly tonight to add to last night’s big win.

Ten won the first two nights of last week, but couldn’t hold off Seven because its lead wasn’t enough. Ten did will all the demos though. Nine has such a big lead from last night, and will have that reinforced tonight, that Seven won’t be able to catch them. The battle then will be for the demos.

Dirt Game on the ABC was again solid and deserved more. Apart from that Seven’s Sunday Night fell under 1 million when up against 60 Minutes, a big win to Nine and to Ten’s Merlin which mopped up the timeslot.

Next week Nine starts Home Made, so more pressure on Sunday Night. If Seven really believes in Sunday Night. It should keep going regardless of what Ten and Nine put up against it, because eventually they will get tired and try and save money. It’s how 60 Minutes worked all those years ago (when Nine made TV, not content).

TONIGHT: Underbelly. How will Nine leave it so we can see Underbelly three next year? Yes, you can bet on it. It’s already underway. Ten has Recruits, yet another look at police people by the people who brought you Bondi Rescue. Nine also has Missing Pieces and You Saved My Life. Eleventh Hour at 9.30pm on Nine you can avoid and watch Spooks on the ABC, Supernatural on Ten, Brothers and Sisters on Seven, or go to bed.

Seven also has How I Met Your Mother, Scrubs and Desperate Housewives. Ten has MasterChef Australia and Good News Week. The ABC has Australian Story, Four Corners and Media Watch.

SBS has a Top Gear repeat, having run out of fresh archival copies of interest. The second series of the local edition starts soon.

Ten will find the going tougher now that it only has MasterChef to replace The Biggest Loser and So You Think You Can Dance Australia. But it can take heart from the fact that its sports channel, One, had three programs in the top 100 yesterday.

Slamball with 93,000, Sports Tonight with 83,000 and the IPL Cricket with 62,000. Only one ABC 2 program made it into the Top 100, a program called The Brothers Warner.

For all intents and purposes Seven and Nine’s HD and other channels are dark because they aren’t registering or being rated separately. To think Nine had all that cricket and other sport which could have been used on a HD Channel. But then Nine doesn’t have the right equipment to do that yet.

It’s easier to add 980 minutes of news a day than to haul your broken down network into the 21 Century.

The News room in Sydney is being digitised, but then there’s Melbourne, Brisbane and NBN. And WIN has to do the same in Adelaide and Perth.

Source: OzTAM, TV Networks reports

Peter Fray

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