May 1, 2009

Hate sites attack hated brands. Shock.

Hate sites. Hates sites everywhere! Attacking idolised Aussie brands like ... McDonalds ... and ... Amex. Well done Daily Tele.

The Nazis within. The Daily Telegraph published a stunning expose on Thursday of "dozens of hate sites on the web" that attack "Australiaʼs favorite brands". Worse still, these hate sites "could have a big impact on company image". Absolutely shocking business, and terrible for those companies targeted. Oh wait ... Iʼm confused. I thought that maybe Jewish workers at Woolworths were being targeted in a corporate version of the Adelaide Institute, after all a "hate site" is "a website that promotes hatred, typically against a specific race, religion nationality, s-x or sexuality".

Instead, sites in the article include Dell Hell (a US site and brand), Qantas Sucks (nothing hateful in that name), AmexSux (definitely a favorite Australian brand) and McSucks, a site as the name suggests targets McDonalds. The article fails on two counts: exercising dissent in a free society doesnʼt make a site a "hate site", and most of the brands mentioned donʼt qualify as Australian favorites (Qantas maybe, but notably Qantas isnʼt ranked in the top 20 Australian brands.

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