One to launch tonight Ten Network’s new High Definition sports channel, One, officially kicks off tonight and it’s fallen at the first hurdle. The first program under its new look and line up is the Richmond-Carlton game with Ben Cousin’s hyped first AFL competition proper game since the unfortunate interruption to his career caused by certain substances and other problems. That will be seen in Southern AFL states only, as it will be on air on the analogue main channel. And what’s on the Sydney and Brisbane markets? Repeats of the Australian swimming titles. With general programming on the main channel. The AFL will be seen later in the night (around 11.15 pm in Sydney and Brisbane). So why couldn’t Ten take the punt and go with the AFL on the HD channel in Sydney and Brisbane tonight, live? Ten says six national advertisers had already joined ONE as its inaugural foundation partners. They are Harvey Norman, Hungry Jack’s, Mars, Panasonic, PokerStars.net and Sportsbet. Ten says that as well as these groups, it has a range of sponsors for key events, as well as a number of group deals with key media buying agencies Mitchell & Partners, OMD, Universal McCann and AMX. Negotiations with further channel and program sponsors and advertisers are ongoing. If you were these advertisers, wouldn’t you want to see the game on HD in Sydney and Brisbane? — Glenn Dyer

Studying the natives at the BBC: Red faces, presumably, at BBC Radio, when the blathery Midweek programme featured two Australians who had become famous in the late 1960s for buying a lion cub at Harrods, and raising it, for a while, in Chelsea. The host concluded by saying “…and I understand the event prompted both of you to spend your lives in wildlife conservation.” Big silence, before one of the pair said quietly “…um actually I work as an aboriginal art dealer.” Ruh-roh. Either a misreading of the notes, or some researcher named Ffyona is even now tutting about being sacked for ‘beastly political correctness’. — Guy Rundle

Nice Benny Hill work at The SMH: Reporting on the recession-based drift to s-x work in the US, The SMH plays it straight. Almost: “For some [women, exotic] dancing is temporary, a way to pay for college loans or other bills. Others say they’ve found their niche…”  — Kim Serca

Mainstream media miffed at getting cold shoulder from Bama: The discontent among Beltway-prestigious news outlets is reportedly palpable: Barack Obama didn’t call on The New York Times, Washington Post or Wall Street Journal tonight, but did call on a bunch of hippie freaks. Let’s see who is in this rogues gallery of “alternative” media people:

  • Ebony Magazine – Kevin Chappell asked about “tent cities.”
  • Stars and Stripes – Kevin Baron – mumbled a probably-decent question about veterans benefits.
  • Politico – Mike Allen came from Time so he barely counts. Asked why the president hates charity. Plus here’s a roundup of most obnoxious press questions for Obama Gawker

Hallmark ups the lame quotient: Here’s a candid pitch you don’t hear very often from a TV network during upfront season: “predictability.” That’s Hallmark Channel’s buzzword for advertisers and audiences alike as it continues its investment in family-friendly programming and original movies in 2009. “I think it’s about offering predictability in an unpredictable world,” Crown Media CEO Henry Schleiff said at the network’s upfront presentation to press in New York. “After a long day at work, or a long day looking for work, people are looking for predictability in their lives.” To that end, Crown Media is investing in 35 original movies for the 2009-2010 season that revolve around Hallmark’s three key brand attributes: heart, hearth and home. — AdAge

Sexing up beef jerky: We’ve never actually purchased (or consumed) beef jerky, perhaps because until now, its packaging has always had a distinctly canine vibe that rendered even gourmet varieties virtually indistinguishable from say, Snausages. Enter Duffy & Partners, whose commitment to “delivering design to enrich everyday life” has proven effective for clients ranging from Coca-Cola to the Bahamas. The firm’s latest challenge: rebranding Jerky Snack Brands’ Pioneer beef jerky. The Duffy team rounded up the disparate designs of all the Pioneer products and transformed them into a single recognizable identity that would appeal to kids and jerky connoisseurs alike. — Unbeige, MediaBistro

Bill moves to render US newspapers non profit With many U.S. newspapers struggling to survive, a Democratic senator on Tuesday introduced a bill to help them by allowing newspaper companies to restructure as nonprofits with a variety of tax breaks. “This may not be the optimal choice for some major newspapers or corporate media chains but it should be an option for many newspapers that are struggling to stay afloat,” said Senator Benjamin Cardin. A Cardin spokesman said the bill had yet to attract any co-sponsors, but had sparked plenty of interest within the media, which has seen plunging revenues and many journalist layoffs. Cardin’s Newspaper Revitalization Act would allow newspapers to operate as nonprofits for educational purposes under the U.S. tax code, giving them a similar status to public broadcasting companies. — Big News Network

Things aren’t so grim: As the editor and a co-founder of Politico, I am not too tense. Since our publication launched online and in print in January 2007, we have prospered far beyond our early expectations. Fueled by intense interest in the 2008 presidential campaign, our traffic soared and we were regularly in the top dozen of Editor & Publisher’s monthly listing of most-trafficked newspaper Web sites. Politico is growing by every measure that counts to me: newsroom size, traffic, ad revenue, journalistic reputation, and impact. Our strategy is to be in the top tier of news organizations covering Washington and national politics, and to do so as a self-sustaining, profit-generating business. But this doesn’t mean I sleep well. Like the man in the joke, I have anxiety dreams of my own. — Columbia Journalism Review