Advertorial a new low? Telstra’s new advertising campaign on The Age website appears to replicate the Age website’s news format. As Crikey reader Greg wrote: “I believe that we have now reached a new low in advertising. When logging on to The Age website, after a few seconds the headline page is replaced with an advertisement for Telstra. It stays there for about six seconds before disappearing. Fairfax must be really desperate for advertising revenue. The only saving grace is the ‘Close’ button in the top right-hand corner. Once you know it is there you can kill the offending advertisements very quickly.”

Piers Akerman could kill your computer. This turned up via a random Google search. What exactly about it would fry the PC? Couldnt be anything to do with his photo could it?

Piers Akerman
This site may harm your computer.
9 Sep 2007 … former trade union boss, Anna Bligh, and women’s rights … Piers Akerman This is the photo Piers runs by his Telegraph column. … — Similar pages

— Kim Serca

The UK gets reWired. Economic turmoil, a lifeless advertising market and print publications folding across the industry — it is a strange time to launch a magazine. Even more so when you consider that the title’s first UK outing was less than successful. But the new UK edition of technology magazine Wired will hit the shelves on 2 April, 14 years after its first experiment with a British version. That failed in spectacular fashion when a joint venture between the magazine’s American backers (Wired Ventures, which sold it to Condé Nast in 1998) and the Guardian Media Group, went sour. So what is different this time? And why is Condé Nast looking to relaunch Wired UK now? — Guardian

The ten most endangered newspapers in the USA. A list of the ten major American daily papers that are most likely to fold or shutter their print operations and only publish online. The properties were chosen on the basis of the financial strength of their parent companies, the amount of direct competition they face in their markets and industry information on how much money they are losing. Based on this analysis, it’s possible that eight of the USA’s 50 largest daily newspapers could cease publication in the next 18 months. Read about them here. — Time

YouTube tries bigger home-page ads. YouTube started Spore, Universal Pictures promoted the next Fast and the Furious there, and ABC advertised the new season of Lost. But on March 20, YouTube pushed it a bit further, giving Lionsgate both the masthead and the standard box unit on the right for a new unit it’s calling a “cross talk” ad. The difference there was that YouTube gave one advertiser a huge amount of real estate in two rich-media units, plus exclusivity on the page. YouTube executives declined to say what it charged for the privilege, but one person with knowledge of the deal said the Lionsgate ad was part of a $500,000 integrated buy that included search and display across Google’s network. — Advertising Age

Tony Vinciquerra given starring role in News Corp. drama. News Corp. Chief Executive Rupert Murdoch this month put Vinciquerra in charge of all the company’s entertainment networks, including Fox Broadcasting and 30 cable channels, such as FX, Fox Sports and National Geographic. Vinciquerra’s appointment, triggered by the upcoming departure of Chief Operating Officer Peter Chernin, makes him the point person for a big chunk of News Corp.’s profit — which is under pressure from a recession walloping the media giant’s advertising-reliant business. — LA Times

The many stories of Carlos Fernando Chamorro. If you are an independent journalist in a country in which independent journalism is seen as a danger to those in power, you sometimes cross a line from reporting the news to being the news. That is what is happening to Carlos Fernando Chamorro. One thing has remained constant in Nicaraguan life for more than 50 years, the principal voice for democracy in the country has been that of a member of the Chamorro family. — New York Times

Peter Bart not consulted on Variety Group bid for DHD. On February 27th, Neil Stiles, the president and publisher of Variety Group, called me saying Reed Business Information CEO Tad Smith was pushing him to discuss an acquisition of my site. But, within a couple of days, the idea of Variety owning DHD was dead. I later learned that the trade publication’s editor Peter Bart was not consulted by his overlords about the overture. Instead, he heard about it third-hand. (When axed staffer Anne Thompson wrote something nasty about me on her blog, still carried by Variety, I blurted out, “Anne, the same place that fired you is trying to buy me.” Thompson immediately spilled the news to members of the Variety newsroom.) — Deadline Hollywood Daily

America’s s-x toy morning TV showdown! The View cohost Sherri Shepherd wants to buy Morning Joe cohost Mika Brzezinski a vibrator. It all started Monday when Barbara Walters cracked a vibrator joke on The View. Then, Tuesday morning, Willie Geist featured the clip during “News You Can’t Use” on Morning Joe, during which Mika pulled pained faces while saying, “that’s just not right.” Walters was watching. On Tuesday’s View, Walters recounted watching in her bathroom Tuesday morning as “Mika has a face like she has just eaten the most sour apple and she is plainly disgusted with me…” Sherri’s response? “Maybe we should send Mika a vibrator!” — Huffington Post