Yesterday, on a cloudy day in Jakarta, a group of ANZ executives joined representatives from the Indonesian and Australian governments in launching the bank's new logo, which will eventually be rolled-out globally, including in Australia later this year.

The logo -- a stylised three-petaled lotus designed by M&C Saatchi -- represents the trinity of Australia, New Zealand and Asia. In ANZ's words, it is a symbol "of unity and growth which is relevant to our customers across the region." Yet aside from the obvious reference to the bank’s aims of becoming a super-regional finance group -- played against the backdrop of the Royal Bank of Scotland’s proposed sale of its Asian assets -- it also appears to symbolise ANZ’s somewhat New Age past.