The Winners: Seven News was top of the most watched list with 1.451 million, Today Tonight averaged 1.343 million and Australia’s Got Talent at 7.30pm on Seven averaged 1.325 million in 3rd spot. Seven’s 8.30pm program, Criminal Minds, averaged 1.244 million and won the slot. Nine’s The Farmer Wants a Wife averaged 1.198 million at 7.30pm (there will be a two hour finale on April 1, let’s hope there are no “jokes”). Spicks and Specks averaged 1.198 million at 8.30pm for the ABC and The Gruen Transfer returned with a solid 1.120 million at 9pm. It may need some unpredictability if last night is any guide. Nine News was 8th with 1.114 million and A Current Affair was 9th with 1.086 million. Home and Away was 10th with 1.085 million and The Biggest Loser averaged 1.048 million for Ten from 7pm to 8pm. Nine’s The Mentalist was 12th with 1.046 million at 8.30pm and Nine’s repeat of Two and a Half Men averaged 1.043 million at 7pm. The 7pm ABC News averaged 1.011 million in 14th spot. Seven’s Beyond The Darklands averaged 976,000 at 9.30pm (and it’s a case, of do we really care about more crim stories?). The Gruen Transfer‘s return hurt Nine, then Seven.
The Losers: Cold Case on Nine at 9.30pm, 906,000. It’s like The Mentalist at 8.30pm on Nine as well, promises a lot, delivers on most occasions, but doesn’t really interest viewers a lot now. Guerrilla Gardeners at 8pm on Ten, 766,000. Again, something intrinsically wrong. Life on Ten at 9.30pm, 813,000. House, 982,000. House has done a lot better. It’s looking out of sync with other programs around it. The New Inventors on the ABC at 8pm, 765,000. It has lost its verve. Spicks and Specks has lost of some its élan as well.
News & CA: Seven News again won nationally and in every market but Melbourne where Nine got up (I remarked yesterday how volatile Melbourne News was becoming). Today Tonight won everywhere. Nine News was again beaten in the rankings by Seven and the 7pm ABC News in Sydney. In Sydney there was a big turn on to ACA from Nine News (255,000 for the News, 310,000 for ACA at 6.30pm). In Melbourne the reverse happened: Nine News averaged 394,000, ACA, 345,000. Odd. Ten News averaged 851,000, the late News/Sports Tonight, 455,000. The 7.30 Report averaged 850,000 (and had more viewers in Sydney than Nine News, but not ACA, again odd). Lateline averaged 264,000, Lateline Business, 164,000. SBS News at 6.30pm, 130,000. The 9.30pm edition, 187,000. 7am Sunrise, 356,000, 7am Today, 275,000.
The Stats: Seven won All People 6pm to midnight with 29.3% (30.7%) from Nine with 26.0% (26.9%), Ten with 21.3% (20.7%), the ABC with 18.3% (16.8%). The boost was from the returning The Gruen Transfer). SBS was on 5% (unchanged). Seven won all five metro markets. The Gruen Transfer made it closer in Sydney and Melbourne. Seven now leads the week, 28.9% to 27.1%.
Ten said it won 16 to 39s and 18 to 49s in the commercial share battle with Seven and Nine. Seven said it won 25 to 54s. In regional areas a win to Prime/7Qld with 30%, WIN/NBN was next with 25.4%, Southern Cross was on 19.4% for Ten, the ABC just behind that with 18.5% and SBS was on 6.8%.
Glenn Dyer’s comments: Another Wednesday night, another win for Seven and Ten does OK. Now for tonight and Nine’s Footy Shows with interest in how the NRL program holds up from last week’s solid opening for the season. The AFL program featured more rubbish from Sam Newman.
At least the NRL program is attempting this year to confront the big issues. Tonight will be watched closely to see how it responds to a drinking driving stupidity from an Easts’ Roosters player (which is the club Nine boss, David Gyngell is very close to).
After host Paul Vautin belted his former Manly club in last week’s program, he should line up Easts for their poor handling of their issue and ask whether players are brain dead (the Easts player was fined after being caught drink driving with a reading of 0.162%, but he wasn’t stood down by the club).
TONIGHT: The Footy Shows on Nine at 9.30pm. Getaway at 7.30pm and the so-called AO version of 20 to 1 at 8.30pm. Seven has Ghost Whisperer, Grey’s Anatomy and Private Practice and Scrubs. The ABC has Q&A at 9.25pm and the historical version of Operation Valkyrie without Tom Cruise-Holmes.
It is another in what some are saying is SBS’s great obsession with Hitler, the Nazis and World War Two. No, its is SBS’s second greatest obsession after repeats of Inspector Rex at 7.30pm.
Ten has Bondi Vet, The Biggest Loser, Law And Order SVU and Life On Mars which is dying and will be soon given a rest when it dies in the US.
Overall, late night shopping appeals and home in time for Q&A.
Source: OzTAM, TV Networks reports