The Winners: Seven News was tops with 1.440 million (but lost in Melbourne). Border Security was next with 1.311 million at 7.30pm for Seven and Ten’s 90 minutes of So You think You can Dance Australia averaged 1.311 million at 7.30pm. Nine’s 60 Minutes back slapper was more like 90 Minutes and averaged 1.288 million in 4th slot. Next was Triple Zero Heroes on Seven at 8pm with 1.228 million people. Nine News was 6th with 1.183 million, CSI averaged 1.105 million at around 9pm or so and City Homicide averaged 1.086 million for Seven at 8.30pm. Ten’s The Biggest Loser weigh-in averaged 1.073 million at 6.30pm to 7.30pm and Seven’s Sunday Night weighed in at 1.071 million at 6.30pm. Rove averaged 922,000 and won his timeslot. The Biggest Loser beat Sunday Night by 2,000 viewers — sweet victory because that gave Ten the timeslot!
The Losers: Well City Homicide got more than a million viewers last night as did Sunday Night, but both were well under previous bests this year (1.6 million for Sunday Night at its debut; over 1.6 million last year for City Homicide). On that basis, both were losers last night and that will make Seven worried because its Sunday night strategy is built around both programs being strong. There will be some fraught meetings at Seven today about Sunday Night and in programming. Sunday Night has shed the newsy approach of its first program. Seven was kept in the hunt by the 6pm news performance and by the 7.30pm to 8.30pm where Border Security and Triple Zero Heroes won the hour against 60 Minutes on Nine and So You think You can Dance Australia on Ten. Bones was a repeat on Seven and paid for that with only 782,000 viewers. Cranford on the ABC at 8.30pm, 704,000.
News & CA: Seven News again won nationally and in every market but Melbourne where Nine won. Ten News averaged 823,000 people. The 7pm ABC News averaged 945,000 and missed the cut for a million plus audience. Dateline on SBS at 8.30pm averaged 226,000 viewers. SBS News at 6.30pm averaged 162,000. In the morning Sunrise averaged 386,000 for its extended coverage from 8am and to around 12.40pm with the bushfire service. Nine’s coverage of the bushfire service (all had the same feed) averaged 339,000 and it easily had more viewers than Nine’s Today on Sunday from 8am to 10am with 190,000. The ABC’s bushfire service broadcast averaged 324,000 and had more viewers than Insiders (232,000, which accounted for Today on Nine). Inside Business, 126,000 and Offsiders, 87,000, weren’t broadcast in some markets because of the live service. Meet The Press, had 55,000 at 8am. Weekend Sunrise early from 7.30am had 189,000 viewers.
The Stats: Nine won 6pm to midnight All People with 27.9% (31.9%) from Ten with 26.3% (24.0%) and Seven with 25.7% (28.1%). Ten says it won the commercial battle with Seven and Nine in 16 to 39s, 18 to 49s and 25 to 54s from 6pm to 10.30pm. Nine won Sydney, Melbourne Brisbane and Adelaide. Seven won Perth. In regional areas a win to WIN/NBN for Nine with 28.4% from Prime/7Qld with 26.7%, Southern Cross (Ten) with 22.4%, the ABC on 16.0% and SBS with 6.6%.
Glenn Dyer’s comments: The viewers were the winners last night, but Seven will wonder what happened. The end shares in All People indicated a close night, but Ten got the bragging rights in the 6pm to 10.30pm commercial battle with Seven and Nine. Seven finished third in All People, but should have won the night after the strong results for the News, Border Security and Triple Zero Heroes, but Ten’s So You think You can Dance Australia did better than expected and the 60 Minutes highlights program averaged 1.2 million and ran well over past the advertised one hour length in the guides.
City Homicide fell in a hole at 8.30pm and looks to have been wounded by the shift away from Underbelly on Monday nights. Seven won All People last week and will be a good bet to get home this week with strong Tuesday and Wednesday and Friday nights. Nine has nothing as strong as Underbelly for the rest of the year and Ten will fade as its usual strong start to the year fades. Thursday nights and Life on Mars is looking to be a big disappointment for Ten. It will return to doubling up with Law And Order programs to try and plug the gap.
But Seven’s audience last night was down sharply from last week and it’s clear that Sunday Night at 6.30pm is in trouble. Still over 1 million viewers, but it has shed 600,000 in the time since its launch. Last night’s was not strong enough. It is too much like a magazine show and not enough grit. The program, has two bosses and it shows. Why can’t they get one of the two hosts outside on the road every Sunday night. 60 Minutes has nothing to fear if Sunday Night continues like this.
TONIGHT: Underbelly on Nine. Then the recut repeat of the Oscars from 9.30pm. Seven has How I Met Your Mother, Desperate Housewives, Brothers and Sisters. Ten tonight has The Biggest Loser, So You think You can Dance Australia, Good News Week and Dexter. From memory last Monday night was a black hole for Ten after a strong Sunday night. Will tonight be an action replay?
SBS has Top Gear at 7.30pm, the ABC has Four Corners and Media Watch from 8.30pm and starts a new comedy (warning, the promos say “quirky”) at 9.35pm called The Cut. It is worth at least a look tonight because its locally made.
Source: OzTAM, TV Networks reports