The Winners: Packed To The Rafters was tops with 1.737 million, but its down by around 250,000 or so on its average from last year. Find My Family was second with 1.585 million (and its also down), Seven News was third with 1.549 million and Today Tonight was next with 1.477 million. Seven’s Animal Rescue averaged 1.376 million at 7.30pm in fifth spot. Ten’s NCIS averaged 1.325 million at 8.30pm and Lie To Me won the 9.30pm slot for Ten with 1.227 million. Nine News was eighth with 1.187 million and Home and Away was next at 7pm for Seven with 1.156 million. All Saints was 10th for Seven at 9.30pm with 1.154 million and the 7pm ABC News averaged 1.060 million. Nine’s 7.30pm program, Wipeout Australia, averaged 1.041 million in 12th, while next was A Current Affair with 1.041 million as well. Ten’s Bondi Rescue averaged 1.011 million for 14th slot at 8pm. Fifteenth was one of the repeats of Two and a Half Men, the 7pm with 1 million exactly. The 8.30pm repeat of that program averaged 956,000, the 9pm repeat, 877,000.
The Losers: Aussie Ladette To Lady at 9.30pm, 841,000. A distant third behind Ten and Seven. Dr Who repeats on the ABC at 8.30pm, 460,000. Is our national broadcaster also running dead at 8.30pm against Packed to the Rafters and NCIS? Two and a Half Men at 7pm, 8.30pm and 9pm. Just one of those may have got a million viewers, but to show three repeats in the one night reveals more about what Nine thinks of viewers. Nine is just not interested in competing on Tuesday nights. Viewers are the losers.
News & CA: Seven News again won nationally and in every market. As did Today Tonight. Nine News finished third in Sydney behind Seven and the 7pm ABC News. ACA was third in Sydney behind Today Tonight and The 7.30 Report. Nine’s great struggle in Sydney continues. Ten News averaged 929,000, the late News/Sports Tonight averaged 594,000. The 7.30 Report averaged 862,000 nationally. Lateline, 188,000, Lateline Business, 126,000. SBS News at 6.30pm, 143,000, 163,000 for the 9.30pm edition. 7am Sunrise on Seven, 360,000 people, 7am Today, 262,000.
The Stats: Seven won All People 6pm to midnight with 34.2% (31.1%) from Ten with 24.8% (23.9%), Nine with 23.7% (29.3%), the ABC on 12.9% 912.2%) and SBS with 4.4% (3.5%). Seven won all five metro markets and Nine leads the week, 30.1% to 28.9%. Ten says it won 6pm to 10.30pm 16 to 39 and 18-49 against Seven and Nine. In regional areas a win for Prime/7Qld with 36.7% from WIN/NBN with 23.3%, Southern Cross (Ten) with 22.1%, the ABC with 12.2% and SBS with 5.7%.
Glenn Dyer’s comments: A reality check for the Nine Network last night in a big way. An evening schedule designed to titillate failed and the network finished third, and deservedly so. Aussie Ladette To Lady is a flop, just 841,000 last night without Underbelly in front of it. It was poor.
TONIGHT: The Farmer Wants a Wife on Nine at 7.30pm: worth watching and comparing with Aussie Ladette. Then there’s The Mentalist at 8.30pm, which is also worth a dip. At 11.30pm Nine is now repeating The Ellen DeGeneres Show which was shown at midday. She’s not David Letterman, or Jay Leno, so why? Ten has The Biggest Loser at 7pm, a new program on gardening, Guerilla Gardeners at 8pm, then House and then Life. Seven had Australia’s Got Talent, Criminal Minds and Gang of Oz at 9.30pm. The ABC has The New Inventors and Spicks and Specks. And, of course, The Cook And The Chef at 6.30pm. A mixed night, no real standouts — check and choose.
Nine yesterday killed off its morning cooking show, Fresh, which was being subsidised by The Australian Women’s Weekly to the tune of up to $1 million a year. The Weekly and ACP Magazines decided there was no value in it for the magazine, so as a cost saving, they pulled the cash, and there was nothing the Nine Network (a PBL Media stablemate) could do. Fresh was averaging around 120,000-130,000 viewers at 11.30am. The Weekly‘s sales slipped under half a million in the December quarter audit and needs every dollar of cost saving it can find.
Source: OzTAM, TV Networks reports