The Winners: The Twenty20 cricket was the most watched program with 1.625 million viewers from around 7.30pm to around 10.30pm. Seven News was second with 1.616 million and Border Security on Seven at 7.30pm averaged 1.511 million. Triple Zero Heroes averaged 1.469 million at 8pm (both up against the start of the Australian batting in the cricket) and So You think You Can Dance Australia managed its biggest audience of the year so far with 1.373 million viewers. It was up against the start of the cricket and until 9.30pm. Sunday Night averaged 1.335 million from 6.30pm to 7.30pm on Seven and Nine News was seventh with 1.309 million viewers. City Homicide averaged 1.201 million at 8.30pm and The Biggest Loser‘s weigh-in averaged 1.052 million from 6.30pm to 7.30pm on Ten. Bones on Seven at 9.30pm averaged 1.027 million in tenth spot. Rove averaged 898,000 for Ten at 9.30pm.
The Losers: Nothing really. Nine didn’t give Domestic Blitz a chance by pre-empting it in Brisbane, Adelaide and Perth to show the cricket.
News & CA: Seven News again won nationally and in every market but Melbourne and Adelaide. The 7pm ABC news averaged 882,000, the Ten News, 801,000. SBS News, 179,000 at 6.30pm. Dateline at 8.30pm, 207,000. Weekend Sunrise from 8am to 10am, 502,000. Landline on the ABC at Noon, 269,000. Insiders on the ABC at 9am, 199,000. Weekend Sunrise early from 7.30am, 185,000. Inside Business on the ABC at 10am, 186,000, Today On Sunday from 8am to 10am, 159,000, Offsiders at 10.30am on the ABC, 159,000. Nine’s Today on Sunday lost around half its audience from last Sunday as viewers stuck with Weekend Sunrise.
The Stats: Nine won 6pm to midnight All People with 31.9% (34.0%) from Seven with 28.1% (30.9%), Ten with 24.0% (18.7%), the ABC with 11.6% (13.7% and SBS with 4.5% (2.7%). Nine won everywhere bar Perth. Ten won the commercial battle between it, Nine and Seven from 6pm to 10.30pm in 16 to 39s and 18 to 49s.
Glenn Dyer’s comments: Nine won the first week of ratings easily, thanks to two cricket games and Underbelly. This week it will go close with last night’s cricket game and Underbelly tonight. But it won’t have anything on Friday night to make sure. Ten is travelling better than either Nine or Seven expected, while the ABC is a bit down. There was real competition for the Twenty20 game on Nine last night and Seven and Ten did OK. Nine’s audience was around 400,000 lower than for the two Twenty20 games against South Africa earlier in the season. But that was due to the stronger programming on Seven and Ten.
From next Sunday, normal programming. Seven’s Sunday Night lost around 300,000 viewers from a week ago when it was up against the One Day cricket and the fires coverage (and had good fires coverage of its own).
Nine’s Domestic Blitz is a shot duck. Last night it was pre-empted in several cities by the live cricket, but it will struggle against Sunday Night when regular viewing starts. It still has parts that are charming, but the whole show is a bit too empathetic. Nine has flicked Celebrity Singing Bee from Thursday nights. Seven has moved 24 to Sunday nights, late, from just one showing on Wednesdays at 9.30pm.
TONIGHT: Will Underbelly the prequel get another 2.5 million viewers in metro markets tonight? Will Aussie Ladette to Lady work at 9.30pm? Nine also has the conflated Customers at 8pm. Seven has How I Met Your Mother, Desperate Housewives and Brothers and Sisters. Ten has The Biggest Loser, the Dance Australia program and Good News Week. SBS has Top Gear, and the ABC has Australian Story and Four Corners.
Source: OzTAM, TV Networks reports